промо-акция

English translation: promotional event

GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)

Russian term or phrase:	промо-акция
English translation:	promotional event
Entered by:	Yuri Geifman

19:55 Jun 11, 2002

Russian to English translations [PRO]
Marketing / PR

Russian term or phrase: промо-акция

Дело в том, что promotion campaign -- это кампания. А акция --? Promo action звучит нехорошо (=promotion action... некрасиво), мне кажется.

zmejka KudoZ activity Questions: 1643 (1 open) (17 closed without grading) Answers: 416
Local time: 09:24

special offer

Explanation:
В том случае, если под "акцией" подразумевается снижение цены. Возможно также
Special promotion offer

Если же имеется в виду какое-либо мероприятие, я бы сказал
promotion(ionary) event

Selected response from:

Oleg Prots
Ukraine
Local time: 09:24

Grading comment

!! :)))
4 KudoZ points were awarded for this answer

Summary of answers provided

4 +4

promotion

Yaroslav Starunov

4 +4

special offer

Oleg Prots

4 +3

promotional activities

Yuri Geifman

promotion(al) action

Vidmantas Stilius

individual promotional presentations (efforts)

Irina Filippova

publicity stunt

Sergey Belous

shares promotion

Jack Doughty

Discussion entries: 4

Answers

13 mins confidence:

peer agreement (net): +3

promotional activities

Explanation:
Or, depending on the general context, there are also methods, moves, steps or even antics :-)

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Note added at 2002-06-11 22:19:16 (GMT) Post-grading
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promotional event sounds great

Yuri Geifman
Canada
Local time: 02:24
Native speaker of:

Russian,

English
PRO pts in pair: 389

15 mins confidence:

peer agreement (net): +4

promotion

Explanation:
promotion, pl. promotions
Можно просто action

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Note added at 2002-06-11 20:20:34 (GMT)
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В учебнике C. Bovee, J.Thill. Marketing встретил, похоже, то, что Вам поможет:
Sales promotion-
Techniques that are used to stimulate product demand, including special EVENTS ans ACTIVITIES such as coupons, celebrity appearances, and contests

Yaroslav Starunov
Local time: 02:24
Native speaker of:

Russian,

Ukrainian
PRO pts in pair: 50

16 mins confidence:

peer agreement (net): +4

special offer

Oleg Prots
Ukraine
Local time: 09:24
Native speaker of:

Ukrainian,

Russian
PRO pts in pair: 64

Grading comment

!! :)))

17 mins confidence:

promotion(al) action

Explanation:
Health promotion focuses on achieving equity in health. Health promotion action aims at reducing differences in current health status and ensuring equal opportunities and resources to enable all people to achieve their fullest health potential. This includes a secure foundation in a supportive environment, access to information, life skills and opportunities for making healthy choices. People cannot achieve their fullest health potential unless they are able to take control of those things which determine their health. This must apply equally to women and men.

There are other examples of "promotion action" or "promotional action" on sites from English-speaking countries.
Why don't you like them?
Does the Russian term sound any better?

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Note added at 2002-06-11 20:18:33 (GMT)
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I would say \"a see and buy action\" (just like there are See and learn tours for kids)

Vidmantas Stilius
Local time: 09:24
Native speaker of:

Lithuanian
PRO pts in pair: 118

1 hr confidence:

individual promotional presentations (efforts)

Explanation:
If the text deals with a company that advertises its ability to design and deliver full blown promotional campaigns as well as to execute individual promotional presentations, that would become a part of the promotional campaigns designed by a third party, I would probably use just that:
individual promotional presentations (efforts) and comprehensive marketing campaigns

Irina Filippova
Local time: 02:24
Native speaker of: Russian
PRO pts in pair: 58

2 hrs confidence:

shares promotion

Explanation:
This is only a suggestion, but is it possible that акции could mean "shares" here? There are references on the Web to promotions involving the issue of shares, e.g.:

Advertising shares become available after purchase of the advertising by Proformer LLC. A member may purchase shares at the price outlined in the details of promotion that will run on this website on this link. The member will state the number of shares they wish to purchase in an e-mail and acceptance will be on a first come first serve basis. Money will be paid on the basis of advertising return of 20% of product sales (no shipping, handling and taxes will be considered sales.) The formula will be net sales (example $2500.00) times 20% ($500.00) equals 100% of return on total shares. In this promotion example, assume 10 shares were issued @ $25.00 so each share would be worth $50.00 at the end of the promotion.

Reference: http://www.proformergolf.com/advertising.html

Jack Doughty
United Kingdom
Local time: 07:24
Native speaker of: English
PRO pts in pair: 14525

5 days confidence:

publicity stunt

Explanation:
Например, когда ходят разные личночти, переодетые зверюшками и что-нибудь рекламируют и раздают. Может, подойдет?

Sergey Belous
Local time: 09:24
Native speaker of:

Russian
PRO pts in pair: 58

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English translation: promotional event

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