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«мягкие» и «жесткие» дискаунтеры

English translation: soft and hard discounters

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GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
Russian term or phrase:«мягкие» и «жесткие» дискаунтеры
English translation:soft and hard discounters
Entered by: Elizabeth Ashworth
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12:52 Sep 22, 2007
Russian to English translations [PRO]
Bus/Financial - Retail
Russian term or phrase: «мягкие» и «жесткие» дискаунтеры
These are the two types of discount stores, but I can't find anything in English that is the same division:

"Дискаунтеры делятся на две группы: жесткие и мягкие. "
Elizabeth Ashworth
Local time: 23:52
soft and hard discounters
Explanation:
KamLibrary ► Retailer/Sector Analysis


Trading with the Hard Discounters
by Nick Ryan, Acumen

DOWNLOAD THIS ARTICLE - CLICK HERE

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As the hard discounters forge ahead with their aggressive geographic expansion strategy across Europe, it is becoming harder for branded goods manufacturers to shun this rapidly growing channel of trade.

The Hard Discount channel is the fastest growing channel in European grocery retailing with retailers such as Aldi and Lidl having already established a strong foothold in many Western European markets. The flexibility of the small store format, and local value offering means that they are well suited to open stores in urban neighbourhoods. This has enabled them to expand in Western Europe while pushing ahead into virgin territory in Eastern Europe and entering the consolidated Scandinavian markets, traditionally dominated by Soft Discounters.

It is important to distinguish between the Hard Discounter and the Soft Discounter. The distinction lies in the product offering: Hard Discounters are characterised by a predominance of low price own label (Aldi, Lidl) while Soft Discounters will stock mostly brands and carry fresh food (e.g. Kwiksave, Penny Market).

http://www.kamcity.com/library/articles/discount.htm
Selected response from:

Vladimir Pochinov
Russian Federation
Local time: 06:52
Grading comment
thanks. that makes sense.
4 KudoZ points were awarded for this answer

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Summary of answers provided
5 +2soft and hard discounters
Vladimir Pochinov


Discussion entries: 1





  

Answers


3 mins   confidence: Answerer confidence 5/5 peer agreement (net): +2
soft and hard discounters


Explanation:
KamLibrary ► Retailer/Sector Analysis


Trading with the Hard Discounters
by Nick Ryan, Acumen

DOWNLOAD THIS ARTICLE - CLICK HERE

Email this Article to a Friend

As the hard discounters forge ahead with their aggressive geographic expansion strategy across Europe, it is becoming harder for branded goods manufacturers to shun this rapidly growing channel of trade.

The Hard Discount channel is the fastest growing channel in European grocery retailing with retailers such as Aldi and Lidl having already established a strong foothold in many Western European markets. The flexibility of the small store format, and local value offering means that they are well suited to open stores in urban neighbourhoods. This has enabled them to expand in Western Europe while pushing ahead into virgin territory in Eastern Europe and entering the consolidated Scandinavian markets, traditionally dominated by Soft Discounters.

It is important to distinguish between the Hard Discounter and the Soft Discounter. The distinction lies in the product offering: Hard Discounters are characterised by a predominance of low price own label (Aldi, Lidl) while Soft Discounters will stock mostly brands and carry fresh food (e.g. Kwiksave, Penny Market).

http://www.kamcity.com/library/articles/discount.htm

Vladimir Pochinov
Russian Federation
Local time: 06:52
Native speaker of: Native in RussianRussian
PRO pts in category: 4
Grading comment
thanks. that makes sense.

Peer comments on this answer (and responses from the answerer)
agree  David Knowles: Well, I didn't know that!
2 mins
  -> It's never late to learn, David :) Personally, the more I learn the clearer it becomes that I have yet to uncover vast knowledge domains...

agree  Rusinterp
1 day9 hrs
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