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пиар проводить

English translation: not so good at public relations


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GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
Russian term or phrase:не умеют пиар проводить
English translation:not so good at public relations
Entered by: Andrei B
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15:33 Aug 23, 2011
Russian to English translations [PRO]
Social Sciences - Social Science, Sociology, Ethics, etc.
Russian term or phrase: пиар проводить
Доброго времени суток.

Людям обращаются к нам за помощью в основном на лечение, мы ищем спонсоров. Недостаток в том, что наши сотрудники не умеют себя рекламировать, пиар проводить, давать определенную информацию: что мы делаем, что сделали, что собираемся делать.

Спасибо.
klp
Local time: 05:25
[not so good at...] public relations - см. пояснение
Explanation:
Предложение
"Недостаток в том, что наши сотрудники не умеют себя рекламировать, пиар проводить, давать определенную информацию: что мы делаем, что сделали, что собираемся делать"
целиком можно перевести так:
"Our problem is that our employees are not so good at advertising [themselves], public relations, and [providing] information on what we are doing, what we have done, or what we are going to do"

Примечания:
1. Судя по контексту, основная задача "наших сотрудников" не в том, что называют "advertising" или "run/execute a PR campaign", а чем-то другом - поэтому они этого и не умеют
2. В предлагаемом переводе
good = skilful; able to do something well
Пример:
to be good at tennis = уметь играть в теннис
http://www.thefreedictionary.com/good
т.е. глагол, означающий "делать" то, о чем речь ("проводить" в контексте или "играть" в примере), перевода не требует

Пример (сходный по смыслу) - из ссылки (см. ниже)

--------------------------------------------------
Note added at 14 час (2011-08-24 06:19:02 GMT)
--------------------------------------------------

Уточнение к переводу предложения:
недостаток -> disadvantage
Selected response from:

Andrei B
Local time: 05:25
Grading comment
Many thanks to everyone.
Thank you, Andrei.
4 KudoZ points were awarded for this answer



Summary of answers provided
4 +3run/execute a PR campaign
Mark Berelekhis
4 +2promote themselvesinterprivate
5[not so good at...] public relations - см. пояснениеAndrei B
4build public relations
Keren Applebaum
3to wage a publicity campaign
GaryG


  

Answers


5 mins   confidence: Answerer confidence 3/5Answerer confidence 3/5
to wage a publicity campaign


Explanation:
I think that "PR" or even "public relations" sounds too much like self-advertising, which is denied by the previous phrase

GaryG
Local time: 21:25
Native speaker of: Native in EnglishEnglish
PRO pts in category: 16
Login to enter a peer comment (or grade)

7 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5 peer agreement (net): +3
run/execute a PR campaign


Explanation:
--

Mark Berelekhis
United States
Local time: 21:25
Works in field
Native speaker of: Native in RussianRussian, Native in EnglishEnglish
PRO pts in category: 44

Peer comments on this answer (and responses from the answerer)
agree  Rachel Douglas: Or, even simpler: do PR.
1 hr
  -> That works, too. Thank you.
agree  Inna Edsall
8 hrs
  -> Thank you.
agree  cyhul
1 day11 hrs
  -> Thank you.
Login to enter a peer comment (or grade)

11 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5 peer agreement (net): +2
promote themselves


Explanation:
...

interprivate
Local time: 04:25
Native speaker of: Native in RussianRussian, Native in UkrainianUkrainian

Peer comments on this answer (and responses from the answerer)
agree  Alex Marshall
1 hr
  -> Thank you.
agree  Natalia Tsumakova
3 hrs
  -> Thank you.
Login to enter a peer comment (or grade)

2 hrs   confidence: Answerer confidence 4/5Answerer confidence 4/5
build public relations


Explanation:
This phrasing is good in this particular case because it is talking about a regular person's activity, rather than some company or professional, which would be more likely do undertake something serious like a "campaign."

Example sentence(s):
  • Build Public Relations in an Effective Way
  • How to Build Public Relations in Your Community

    Reference: http://www.google.co.il/url?sa=t&source=web&cd=1&ved=0CCEQFj...
    Reference: http://www.google.co.il/url?sa=t&source=web&cd=6&ved=0CE8QFj...
Keren Applebaum
Specializes in field
Native speaker of: Native in RussianRussian, Native in EnglishEnglish
Login to enter a peer comment (or grade)

2 hrs   confidence: Answerer confidence 5/5
[not so good at...] public relations - см. пояснение


Explanation:
Предложение
"Недостаток в том, что наши сотрудники не умеют себя рекламировать, пиар проводить, давать определенную информацию: что мы делаем, что сделали, что собираемся делать"
целиком можно перевести так:
"Our problem is that our employees are not so good at advertising [themselves], public relations, and [providing] information on what we are doing, what we have done, or what we are going to do"

Примечания:
1. Судя по контексту, основная задача "наших сотрудников" не в том, что называют "advertising" или "run/execute a PR campaign", а чем-то другом - поэтому они этого и не умеют
2. В предлагаемом переводе
good = skilful; able to do something well
Пример:
to be good at tennis = уметь играть в теннис
http://www.thefreedictionary.com/good
т.е. глагол, означающий "делать" то, о чем речь ("проводить" в контексте или "играть" в примере), перевода не требует

Пример (сходный по смыслу) - из ссылки (см. ниже)

--------------------------------------------------
Note added at 14 час (2011-08-24 06:19:02 GMT)
--------------------------------------------------

Уточнение к переводу предложения:
недостаток -> disadvantage

Example sentence(s):
  • As a group, nurses are very good at providing health care, but we are not so good at public relations

    Reference: http://findarticles.com/p/articles/mi_qa3902/is_200003/ai_n8...
Andrei B
Local time: 05:25
Native speaker of: Native in RussianRussian
PRO pts in category: 8
Grading comment
Many thanks to everyone.
Thank you, Andrei.
Login to enter a peer comment (or grade)




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Changes made by editors
Aug 30, 2011 - Changes made by Andrei B:
Created KOG entryKudoZ term => KOG term


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