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Traseras

English translation: bus back advertising

GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)

Spanish term or phrase:	Traseras
English translation:	bus back advertising
Entered by:	sprout

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13:07 Mar 27, 2006

Spanish to English translations [PRO]
Marketing - Advertising / Public Relations

Spanish term or phrase: Traseras

No context, just where a fashion company wants to advertise itself (outside) along with Bus shelters and university campuses

I'm tempted to put "backsides" :o)

William Pairman KudoZ activity Questions: 346 (none open) (14 closed without grading) Answers: 268 Spain
Local time: 01:37

bus backs

Explanation:
I think they're talking about taking out ads on the backs of buses. There are lots of hits for this on Google in Spanish and in English. Plus, this way you'll avoid accidental double entendres...

Good luck!

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Note added at 10 mins (2006-03-27 13:18:22 GMT)
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For example, here's a page that describes all sorts of ads that can be put on buses, including bus-back ads:

http://www.surfside.com.au/busads_page_b.htm

(Who knew?)

Here's another one from a UK company:

http://transit.metrokc.gov/am/advertising.html

Actually, the list of applicable hits is pretty long.

I'd just note that if you don't like "bus backs" (in plural), you could also try "bus back advertising" (with or without the hyphen), which also turns up all sorts of ad agency pages and projects.

Selected response from:

sprout
Spain
Local time: 01:37

Grading comment

I went with bus back advertising in the end, tho Heather's suggestion was also excellent I thought, thanks to you all

Heather, by the way, I was joking about putting "backsides", tho doubtlessly someone will come up with the idea one day of selling buttspace so to speak :o)
4 KudoZ points were awarded for this answer

Summary of answers provided

3 +4

rear ends

Margarita Palatnik

Outdoor and transit/bus advertising (see below)

Heather Chinchilla

4 +1

bus backs

sprout

backside

Hatim Charia

Discussion entries: 1

Answers

3 mins confidence:

peer agreement (net): +4

rear ends

Explanation:
of buses?

Margarita Palatnik
Uruguay
Local time: 22:37
Specializes in field
Native speaker of:

Spanish
PRO pts in category: 28

4 mins confidence:

peer agreement (net): +1

bus backs

sprout
Spain
Local time: 01:37
Specializes in field
Native speaker of:

English
PRO pts in category: 8

Grading comment

2 hrs confidence:

Outdoor and transit/bus advertising (see below)

Explanation:
I would suggest avoiding any mention of "backsides" as it sounds like the ads are on the back of people's jeans!

I think this is what you're looking for! :-)

Results 1 - 10 of about 9,550,000 for advertising on back of buses and bus stops. (0.26 seconds)

http://www.emcoutdoor.com/bus.htm

media we suggest :
airport advertising
banners & wallscapes
billboards
building illumination
bus advertising
cinema ads
commuter rail
electronic signs
hotel campaigns
mall displays
mobile billboards
mobile projection
scooter caravans
shuttle bus programs
sports marketing
street teams
taxi advertising
transit shelters
video display vehicles
wrapped smart cars
wrapped vehicles

Bus advertising provides great street-level reads to a commuting audience and throughout metropolitan areas. As buses slowly cruise city streets, your message can be seen by both pedestrian and vehicular traffic on this large transit media.

A variety of bus displays are available including side panels, tail wraps and displays, and interior bus panels. Also see transit shelters and bus benches for the stationary street-level displays at bus waiting areas.

In order to target your audience, bus advertising is available by selecting specific routes or by garage.
With enough coverage and careful planning, buses can be used to reach a general market audience very effectively. We can help you to plan your campaign and budget to achieve the amount of coverage needed in whatever market(s) you are considering. Please contact us today with any questions you may have.

Read about our Nationwide Insurance execution that included full bus wraps and king side panels in 14 markets across the USA.

For single panel placement in your area consider billboards as an alternate to bus displays.

Results 1 - 10 of about 14,500,000 for transit advertising. (0.35 seconds)

Sponsored LinksOutdoor Media Buying
www.emcoutdoor.com Specializing in buying Outdoor Advertising in the US and Canada.
Transit Advertising
www.outdoormediaadvisors.com Outdoor Media, Billboard, Transit Advertising & Consulting.
Transit AdvertisingTransit advertising is a great value that gives a high visibility with a ... Transit advertising is limited to University departments, affiliates and ...
transport.tamu.edu/transit/advertising.aspx - 14k - Cached - Similar pages

Miami-Dade County - TransitAdvertising space is available on transit buses (interior and exterior), in Metrorail ... To speak with a Miami-Dade Transit Advertising and Media Relations ...
www.miamidade.gov/transit/transitad.asp - Similar pages

Intercity Transit: Advertising with Intercity TransitAdvertising on Intercity Transit vehicles is an innovative and cost-effective way to raise your profile in the community. To learn more about advertising ...
www.intercitytransit.com/page.cfm?ID=0056 - 32k - Cached - Similar pages

The Advantages of Transit AdvertisingWant to keep your business on the move? Try advertising on buses and in transit stations.
www.entrepreneur.com/article/0,4621,320584,00.html - 44k - Cached - Similar pages

Transit Advertising - w w w . r t c w a s h o e . c o mIn addition, RTC marketing has ad space available inside the Citifare Bus Book. If you are interested in learning more about Citifare transit advertising ...
www.rtcwashoe.com/about/organization/marketing/transit/ - 20k - Mar 25, 2006 - Cached - Similar pages

Heather Chinchilla
United States
Local time: 19:37
Works in field
Native speaker of:

English