GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW) | ||||||
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19:49 Sep 5, 2006 |
Spanish to English translations [PRO] Marketing - Advertising / Public Relations | |||||||
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| Selected response from: tazdog (X) Spain Local time: 21:33 | ||||||
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Discussion entries: 1 | |
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communications codes Explanation: Sin más contexto. -------------------------------------------------- Note added at 10 minutos (2006-09-05 19:59:39 GMT) -------------------------------------------------- "Message" codes could also be an option here, you'll have to evaluate that from the overall tone and context of the original. |
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merchandising/branding Explanation: to differentiate from the rest...could be... |
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advertising conventions Explanation: I asked this question myself a while back, and I'm convinced this is what it refers to (although my client had accepted "style" as an alternative before I got the answer I chose). See: http://www.proz.com/kudoz/393550 Advertising conventions are the way people approach advertising for the brand. For example, fashion clothes need to sell lifestyle; shampoos need to focus on the end result; a food product needs to have appetising shots of the ingredients; children’s clothes need to target the parents. http://www.imagesfashion.com/back/mypage/ranjiv_ramchandani.... You might want to use "approach" in the singular, as in your original example. |
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methods/channels of communication Explanation: the consumer is sick of hearing the same old promises through the usual/same methods/channels of communication -------------------------------------------------- Note added at 34 mins (2006-09-05 20:24:09 GMT) -------------------------------------------------- 'means' of communication could also be an option |
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is fed up with hearing/getting the same (old) promises and seeing the same (old) communication blurb Explanation: a rough stab at the tone here .... -------------------------------------------------- Note added at 17 mins (2006-09-05 20:06:51 GMT) -------------------------------------------------- literally "communication code" but in the context .... -------------------------------------------------- Note added at 19 mins (2006-09-05 20:08:29 GMT) -------------------------------------------------- "way of gettting the message accross" -------------------------------------------------- Note added at 20 mins (2006-09-05 20:09:32 GMT) -------------------------------------------------- "across" -------------------------------------------------- Note added at 36 mins (2006-09-05 20:25:49 GMT) -------------------------------------------------- and "getting" ... of course :) |
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spiel Explanation: Seems like they're trying to say that the same old way of communication for pitching their product is being used, or rather the same tired sales spiel. |
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