17:12 Oct 1 

I have translated instructions for the use of a logo in the past. They are usually very specific, stating the design, its size, location, orientation, the space that must be left around them, etc.
I suspect that what they are referring to here is consistency in the style. Perhaps you need to say something like "using a consistent creative approach" or "bearing in mind the need for creative consistency".

16:09 Oct 1 

thanks, I like approach. So far I've put 'giving consideration to creative continuity' to avoid the problem.

16:02 Oct 1 

Thanks, it's a logo which is a brand name, red on white.

The full sentence is:
Se aplicará en tarjetas el logotipo en su versión negativa, siempre que esto sea posible, teniendo en cuenta la continuidad de la linea creativa y los elementos del diseno.

It's definitely not referring to an existing campaign btw.

Many thanks for your input

15:58 Oct 1 

refer to the promotional work or to the product itself? What kind of product is it? (e.g. furniture...)

15:47 Oct 1 

If the original is from Spain, la línea creativa is probably talking of the follow-up of an existing campaign that will include same elements in the new ads.

15:22 Oct 1 

Agree with Lisa.

15:21 Oct 1 

Hi there - can you provide a full paragraph / sentence please? It helps us to be more precise in our answers.