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pastilla


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16:44 Jun 15, 2011
This question was closed without grading. Reason: Answer found elsewhere

Spanish to English translations [PRO]
Marketing - Advertising / Public Relations / packaging/branding
Spanish term or phrase: pastilla
This is for a Spanish brand manual. They're talking about the little coloured circle or oval that goes behind the product name when they print on a transparent plastic bag.

I've got "window" right now, but window implies transparency I think, and this is clearly opaque ('cause the whole rest of the package is transparent). Someone has "inset" in their glossary here, but I'm not sure that works (or does it?)...Any ideas?

La pastilla y la denominación irán aplicadas en cualquier soporte transparente siguiendo siempre estas reglas:
Lisa Mann
Local time: 05:58


Summary of answers provided
5 +1background
Joel Schaefer
4 +1cartouchephilgoddard


Discussion entries: 1





  

Answers


58 mins   confidence: Answerer confidence 5/5 peer agreement (net): +1
background


Explanation:
Can't think of anything better, and it implies opacity to me. It would also apply to other shapes besides a pastilla.

Joel Schaefer
United States
Native speaker of: Native in EnglishEnglish
Notes to answerer
Asker: Yeah, they talk about backgrounds throughout the doc though...They're making a distinction here between a background behind only the name of the product and not covering the whole package...


Peer comments on this answer (and responses from the answerer)
agree  neilmac: or backing...
23 mins
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8 hrs   confidence: Answerer confidence 4/5Answerer confidence 4/5 peer agreement (net): +1
cartouche


Explanation:
If you use Google Pictures to look up the logos of the two brands mentioned in my references, you'll see that they fit this description. The term is best known as a frame for Egyptian hieroglyphics, but it's also used in graphic design.

--------------------------------------------------
Note added at 8 hrs (2011-06-16 01:22:38 GMT)
--------------------------------------------------

Google Images, I mean!

Example sentence(s):
  • he packaging’s dark green cartouche and the Green Mountain Coffee logo within it, with its signature coffee bean in the “O” in Mountain, is distinctive.
  • The new brand identity [of Lou's Garrett Valley Naturals sausages] is framed in a cartouche with scalloped edging

    Reference: http://www.brandchannel.com/brand_speak.asp?bs_id=231
    Reference: http://digital.turn-page.com/issue/28785/76
philgoddard
Local time: 22:58
Specializes in field
Native speaker of: English
PRO pts in category: 8

Peer comments on this answer (and responses from the answerer)
agree  Emma Goldsmith: Excellent references
2 days9 hrs
  -> Thanks!
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