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46 mins confidence:  
3 hrs confidence:
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| Reference: Behavioural sequence model Reference information: Behavioural sequence model (BSM): a way of looking at how consumers make decisions in a product category, establishing first the stages they go through, then for each stage who are involved and the roles they play, where that stage occurs, the timing, and how. Hope this helps Eugenio, I can propose a sentence if you wish, just let me know. -------------------------------------------------- Note added at 21 mins (2011-06-21 20:58:51 GMT) -------------------------------------------------- Couldn't help myself...here's my take: "We propose scenarios based on a consumer behavioral sequence model and then we test those scenarios using regression models." Reference: http://www.oup.com/uk/orc/bin/9780199532575/01student/glossa... |
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