16:02 Jul 17, 2011 

If you're going with BR English, don´t forget the spelling is 'centRE'

12:36 Jul 17, 2011 

Many Americans say shopping center -- that's usually where there's a big supermarket aside from other stores whereas shopping mall is usually where the major department stores & smaller boutiques are -- & restaurants too, but no supermarkets.

11:08 Jul 17, 2011 

I also agree that if this point can be established it would be helpful, though I think it's going to be "advertising recall" in any case. See http://esl.proz.com/kudoz/spanish_to_english/advertising_pub... , by the way.
Another thing: is this for the UK? If so, "shopping centre" would be fine, but if it's for the US I suppose "mall" would be the word.

10:39 Jul 17, 2011 

with Jenny.

10:17 Jul 17, 2011 

Hi Eugenio. My first instinct was "recall" as well, but it would be helpful to have more information - Are they talking about people recalling advertising they have seen or heard prior to entering the shopping center or advertising they have heard and seen while in the shopping center? I assume that it's the first, but I'd like to confirm my hunch before giving a definitive opinion.