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Spanish to English translations [PRO]
Marketing - Advertising / Public Relations / Estudios de mercado. | | Spanish term or phrase: la oportunidad existente | Se refiere a la "oportunidad de ver" un anuncio televisivo teniendo en cuenta varios parámetros. En este contexto:
"Teniendo en cuenta que los GRPs medios por spot son 0,8, la oportunidad existente equivaldría a 737 GRPs 20” al mes."
De momento interpreto lo siguiente:
"Considering that the average GRPs per ad are 0.8, the existing/perceived opportunity would be equivalent to 737 GRPs 20" per month." |
|  Eugenio LlorenteKudoZ activityQuestions: 801 (none open) ( 14 closed without grading) Answers: 100
| | Local time: 05:59
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| | viewing opportunities /opportunities to watch | Explanation:
I would probably use something like "would total" instead of "equivaldría" Ad Budget | MarketingZone - [ Traducir esta página ]
www.marketingzone.com/how/.../advertising-budget?page... - En cachéUsing the Super Bowl example, if the GRPs were 84 and the reach was 56, ... members of the Super Bowl game had one-and-a-half opportunities to watch the ad. ...; Reach (advertising) - Wikipedia, the free encyclopedia - [ Traducir esta página ]
en.wikipedia.org/wiki/Reach_(advertising) - En cachéIn the application of statistics to advertising and media analysis, ... to the medium and therefore have an opportunity to see or hear the ad or commercial. ... Multiple viewings by a single member of the audience in the cited period do not ... a composite measure called Gross Rating Points (GRPs) is obtained. ... |
| Selected response from:
 Jenni Lukac
Local time: 05:59
| Grading comment From Switzerland many thanks to you and to Lisa!
4 KudoZ points were awarded for this answer |
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| Discussion entries: 0 |
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Automatic update in 00:
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9 mins confidence:   peer agreement (net): +1
1 hr confidence: peer agreement (net): +1 Opportunity to See (OTS)
Explanation:
this is the term most frequently used in media circles,and the OTS abbreviation is often seen too
| ormiston
Local time: 05:59
Specializes in field
Native speaker of: English
PRO pts in category: 4
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The translation workplace 
