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Spanish to English translations [PRO]
Marketing - Advertising / Public Relations / Estudios de mercado. | | Spanish term or phrase: muy cercanos a la decisión de compra... | Continuación de la pregunta anterior, se trata de la teoría que sostiene que la publicidad más efectiva es la que se trasmite en el punto de venta, en grandes centros comerciales en este caso. En este contexto:
"Dichos impactos son impactos de alto valor, pues están muy cercanos a la decisión de compra, la elección de la marca y la compra de impulso. "
De momento interpreto lo siguiente:
"These impacts are high value impacts, because they are delivered closest to point where the purchase decision, brand choice and impulse buy will take place." |
|  Eugenio LlorenteKudoZ activityQuestions: 801 (none open) ( 14 closed without grading) Answers: 100
| | Local time: 05:59
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| | so close to the decision points on purchase | Explanation:
me gusta lo de 'delivered', me parece excelente; 'closest' me parece un poquito excedido de lo que dice el texto fuente. en la oración muestra, propongo agrupar las tres decisiones juntas como 'decision points' lo cual me parece que hace a la claridad; además 'impulse buying' al final para evitar repetición de 'purchase'. ¡suerte!
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Note added at 1 hr (2011-07-18 10:41:31 GMT)
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Mi sugerencia debería figurar arriba de todo como 'so close to the decision point(s) on purchase', si no a lo mejor parece poco gramatical |
| Selected response from:
  Pablo Julián Davis
Local time: 22:59
| Grading comment Muchas gracias Pablo, es lo más ajustado a mi contexto.
4 KudoZ points were awarded for this answer |
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| Discussion entries: 0 |
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Automatic update in 00:
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34 mins confidence:   peer agreement (net): +1 remain very close to where purchase decisions...
Explanation:
How about this:
The impacts are high value ones, as they remain very close to where purchase decisions, brand choices and impulse buys are made.
Here's a whole article about this matter:
http://www.ccbsa.co.za/CCBSA/Articles/Most Purchase Decision...
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Note added at 39 mins (2011-07-18 09:36:29 GMT)
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It was supposed to start with "these impacts" instead of "the".
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| | Login to enter a peer comment (or grade) |
1 hr confidence: so close to the decision points on purchase
Explanation:
me gusta lo de 'delivered', me parece excelente; 'closest' me parece un poquito excedido de lo que dice el texto fuente. en la oración muestra, propongo agrupar las tres decisiones juntas como 'decision points' lo cual me parece que hace a la claridad; además 'impulse buying' al final para evitar repetición de 'purchase'. ¡suerte!
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Note added at 1 hr (2011-07-18 10:41:31 GMT)
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Mi sugerencia debería figurar arriba de todo como 'so close to the decision point(s) on purchase', si no a lo mejor parece poco gramatical
Example sentence(s):- ...because they are delivered so close to the decision points on purchase, brand choice, and impulse buying.
| | | Grading comment | Muchas gracias Pablo, es lo más ajustado a mi contexto. |
| | Login to enter a peer comment (or grade) |
14 mins confidence: Definicion
Explanation:
Definicion
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Note added at 2 horas (2011-07-18 11:01:54 GMT)
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'' These impacts are high impacts'' - estos impactos son de gran valor.
''because they are delivered closest to point where the purchase decision, brand choice and impulse buy will take place."- Puesto que estan muy cerca de tomar la deicision de la compra, eleccion de la marca y compra impulsiva se llevarán a cabo.
Example sentence(s): | | | | Login to enter a peer comment (or grade) |
2 hrs confidence:
4 hrs confidence:
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The translation workplace 
