21:29 Sep 20, 2011 

Very healthy debate going on here today, a pleasure to observe. Sorry I haven’t had time to participate. This translation is proving to be one seriously picky, time-consuming little B*a**h! — and yes, that capital B was intended!

@polyglot45: I agree with and appreciate your comment after Charles’ 3-post comment, but whoever reads this in the glossary can also read all of this very productive debate. I’ve had a real dilemma with this term, and as I said to Charles, I haven’t delivered the job yet, so the dilemma is ongoing until next Monday... I merely closed the question so I could get on with all the other headaches this translation is presenting me. What's more, the glossary entry can be edited.

@everyone: I’m still hoping some hero will waltz into this forum and hail: ‘But of course, it is this!’ (in their finest Spanish accent), announcing the true meaning of the term and confounding us all with sure certainty and downright panache! In the meantime there’s always a glass of good wine to take the edge off it — cheers! ;-)

15:45 Sep 20, 2011 

Spanish calques English enough already, so let's calque them back for once! Am off to do some "footing"...

13:46 Sep 20, 2011 

In short, "inductive advertising" as I first understood it (and as I believe most people would understand it) - advertising in which the message is not stated but is constructed by the receiver - could be a good option, particularly since, as James has said, it rather cleverly contrives to use a cognate word. My problems with it really arise from its Argentine context, which leads us in the wrong direction, I think.

12:42 Sep 20, 2011 

Touché on the fence-sitting! Well, up to a point; I still don't know what I would put if it were my translation, and to that extent I'm rather glad it isn't.
When I first saw this question, I did what I usually do with terms that are not in the dictionary: look at examples of usage in Spanish. They were quite diverse, and although there were some patterns I couldn't relate them all to each other or to my understanding of what "inducida" ought to mean. Hence the fence-sitting.
My first reaction to your suggestion of "inductive" was that it must refer to reader-response, as it were: the receiver grasps the message by a process of inductive reasoning. This struck me as promising, since it would be a "mode of indirection", as they say. Then I saw it was supposed to be a synonym of "deceptive", which I found puzzling. Then it turned out to be related to inducement, which I also found puzzling, because although "inductive" can mean that, in principle, it rarely does in practice. Finally, when I saw the question was closed, I looked up "inductive advertising", assuming it was a term of art, but found that it apparently wasn't. That was what prompted my comments.

11:42 Sep 20, 2011 

So much for sitting on the fence! I agree that doubt surrounds this term. I think it's an Argentine/Hispanic legal concept (and by the way I had already given that justiniano.com definition in my answer) that doesn't really have an equivalent in English, so a little improvisation is required. In defence of 'inductive', it can be used to mean 'inducing' - in fact that is the New Shorter Oxford's primary definition - and is a direct translation of 'inductivo'. Take the point about 'publicidad inducida' not necessarily being a synonym of 'publicidad inductiva', but if it isn't, what on earth does it mean? The references yield so little.

09:43 Sep 20, 2011 

I agree with Charles - have worked in the field and have NEVER heard of inductive advertising. You translation, your head but to put it in the glossaries......

00:38 Sep 20, 2011 

Sure! Don't mind me, I'm just sounding off. Don't know why, it's nothing to do with me. I didn't even answer. This term just got under my skin, somehow. But yes, it's not worth more of anyone's time. Let it lie.
Good luck with the week's work. All I can say is having too much is probably better than not having enough.

23:00 Sep 19, 2011 

That I'm happy with the (as yet, undelivered) term, and that I've got SO damn much to get through between now and next Monday that I'm quite panicking, to be honest. So because of the vagueness of the term in my document, I've decided it has afforded enough of my time already. So listo, chao! Haha.

22:36 Sep 19, 2011 

I have to conclude that the term “inductive advertising” is a calque of the Argentine Spanish term “publicidad inductiva”, perpetrated by the translator of Mosset’s article. It is by no means clear to me, in any case, that “publicidad inductiva” is a synonym of “publicidad inducida”.
Whether “publicidad inducida” means “deceptive or misleading advertising” is another question. Personally I don’t think it does. But my point here is simply that “inductive advertising” is not a genuine English term.

22:35 Sep 19, 2011 

There is no doubt that the term “publicidad inductiva” is a legal term in Argentine Spanish. Here is a definition from another source:
“La publicidad inductiva, es aquella que ademas de ofertar un determinado bien o servicio, viene acompañado de una ilusión, generalmente de bienestar, seguridad y confiabilidad, dados por el producto publicitado, que pretende lograr que el receptor y futuro usuario identifique la sensación transmitida con el objeto publicitado, y así inducirlo a la adquisición de tales bienes y servicios.”
http://www.justiniano.com/revista_doctrina/la_autonomia.htm
Clearly “inductiva” means “que induce”. But “inductive” doesn’t mean that in English; at least, I have never encountered it in that sense. It means “derived by a process of inductive reasoning”.
Nor does the term “inductive advertising” occur anywhere in David’s supporting reference from Google Books: the book is entitled “Deceptive Advertising”.

22:34 Sep 19, 2011 

Well done, James and David, for reaching a conclusion on this infuriatingly difficult question. However, although I have no wish to piss on anyone’s parade, I have to say that I have serious doubts about the term “inductive advertising”. The only source for this term in English, as far as I can see, is the article cited by David in http://www.natlaw.com/bulletin/2001/0103/tr26mar01.pdf . This is an English translation of an article written in Spanish by an Argentine lawyer Jorge Mosset Iturraspe. It uses the term “inductive advertising” and says that it means “deceptive” advertising, referring to another Spanish-language source, and that it has been defined by article 2.2 of European Council Directive 450/84. But the term “inductive advertising” does not occur in Directive 450/84. The article in question refers to “misleading advertising” (http://eur-lex.europa.eu/Notice.do?val=108798:cs&lang=en&lis... ).

08:02 Sep 19, 2011 

polyglot45 - offer it as an answer. I think it's an excellent candidate.

06:20 Sep 19, 2011 

but I just came across "covert" advertising.... (cf. Wikipedia under "advertising)

19:24 Sep 18, 2011 

but I posted a couple or relevant hits in my answer. Cheers!

19:21 Sep 18, 2011 

Yes, but how many matches out of all those hits? I can't find direct matches for any of these ideas, although they might all work. In one place, I even saw an example of 'publicidad inducido' that described advertising that is generated automatically when one enters terms or clicks on something in Internet. When I move back to Google now, the ads that pop up on the page are going to reflect what we're discussing now - sometimes helpful, sometimes funny and sometimes downright creepy!

19:15 Sep 18, 2011 

About 10,800,000 results (0.15 seconds)

19:13 Sep 18, 2011 

I was thinking of "third party" as Rich suggests, but I couldn't find a match. However I have a hunch that we're both on track that it's advertising surreptitiously introduced to the consumer. Looking for that, I think "surreptitious" might be the word you're looking for: http://www.linguee.es/ingles-espanol/traduccion/surreptitiou...