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Captación

English translation: Aquisition

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GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)

Spanish term or phrase:	Captación
English translation:	Aquisition
Entered by:	Lisa McCarthy

Options:
- Contribute to this entry
- Include in personal glossary

15:22 Sep 22, 2011

Spanish to English translations [PRO]
Bus/Financial - Advertising / Public Relations / Product relaunch

Spanish term or phrase: Captación

Product relaunch campaign. BR English.

At the moment I have "attract new customers" but wondering if this is correct or whether there is another term I can use instead. For 'notoriedad' I have 'create awareness'

OBJETIVO: Notoriedad
OBJETIVO SECUNDARIO: Captación

Lisa McCarthy KudoZ activity Questions: 1903 (9 open) (158 closed without grading) Answers: 2311 Spain
Local time: 05:59

Aquisition

Explanation:
It sounds terribly cold, but "customer/client acquisition" is the commonly used term.

I'll find some references now...

I've also seen "recruitment" - but I'd prefer to use that if they were trying to get members, rather than customers.

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Note added at 5 mins (2011-09-22 15:27:57 GMT)
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Sorry for my typo - obviously I meant "Acquisition".

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Note added at 7 mins (2011-09-22 15:30:38 GMT)
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"Marketing Resources: Customer Acquisition":
http://www.marketingprofs.com/topic/all/customer-acquisition

"When it comes to customer acquisition..."
http://www.experian.com/business-services/customer-acquisiti...

"Customer Acquisition":
http://minacs.adityabirla.com/CUSTOMERLIFECYCLESERVICES/Cust...

Selected response from:

ClaraVal
Spain

Grading comment

Thanks, Clara and everyone for the help!
4 KudoZ points were awarded for this answer

Summary of answers provided

4 +5

Aquisition

ClaraVal

Notoriedad: Publicity - Captación: Solicitation

Cvejanov

Attraction (= attracting customers)

neilmac

Market penetration

rich.

customer acquisition

Lindsay Spratt

Answers

7 mins confidence:

customer acquisition

Explanation:
I think this term is widely used.

Reference: http://www.proz.com/kudoz/spanish_to_english/social_science_...

Lindsay Spratt
Local time: 00:59
Meets criteria
Native speaker of:

English

4 mins confidence:

peer agreement (net): +5

Aquisition

ClaraVal
Spain
Meets criteria
Specializes in field
Native speaker of:

English
PRO pts in category: 12

Grading comment

Thanks, Clara and everyone for the help!

9 hrs confidence:

Market penetration

Explanation:
I don't think the other answers are wrong, but offer an alternative as I get the feeling that this is what they mean and hope to achieve with the relaunching of their product; that and "brand awareness" (notoriety?).

Market penetration is one of the four growth strategies of the Product-Market Growth Matrix defined by Ansoff. Market penetration occurs when a company enters/penetrates a market with current products. The best way to achieve this is by gaining competitors' customers (part of their market share). Other ways include attracting non-users of your product or convincing current clients to use more of your product/service (by advertising etc.). Ansoff developed the Product-Market Growth Matrix to help firms recognise if there was any advantage of entering a market
http://en.wikipedia.org/wiki/Market_penetration

Brand awareness is a marketing concept that measures consumers' knowledge of a brand's existence. At the aggregate (brand) level, it refers to the proportion of consumers who know of the brand.

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Note added at 9 hrs (2011-09-23 00:26:16 GMT)
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Also makes sense considering the order of their goals, in that creating Brand Awareness would lead to Market Penetration
OBJETIVO: Notoriedad (Brand Awareness)
OBJETIVO SECUNDARIO: Captación (Market Penetration)

rich.
Mexico
Local time: 22:59
Meets criteria
Works in field
Native speaker of:

English
PRO pts in category: 8

17 hrs confidence:

Attraction (= attracting customers)

Explanation:
As these are headings, brevity is my criterion...
OBJETIVE: Awareness
2nd OBJETIVE: Attraction

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Note added at 17 hrs (2011-09-23 08:56:48 GMT)
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O sea, "no te enrolles, James Joyce"... ;)

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Note added at 17 hrs (2011-09-23 08:57:53 GMT)
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Although in general I prefer "aim" to "objective" (brevity again)...

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Note added at 17 hrs (2011-09-23 08:59:00 GMT)
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Headings should be short and punchy. If this is a PowerPoint presentation, the shorter the better IMO.

neilmac
Spain
Local time: 05:59
Meets criteria
Works in field
Native speaker of:

English
PRO pts in category: 43

9 days confidence:

Notoriedad: Publicity - Captación: Solicitation

Explanation:
Another option

Cvejanov
Local time: 00:59
Does not meet criteria
Native speaker of:

Spanish

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Captación

English translation: Aquisition

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Captación

English translation: Aquisition

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KudoZ™ translation helpThe KudoZ network provides a framework for translators and others to assist each other with translations or explanations of terms and short phrases.

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The KudoZ network provides a framework for translators and others to assist each other with translations or explanations of terms and short phrases.