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grado de viralidad

English translation: the potential for ... to go viral

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GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)

Spanish term or phrase:	grado de viralidad
English translation:	the potential for ... to go viral
Entered by:	Deborah Lockett

Options:
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00:17 Oct 13, 2011

Spanish to English translations [PRO]
Marketing - Advertising / Public Relations

Spanish term or phrase: grado de viralidad

Las recientes mejoras tecnológicas que permiten disponer de conexión a internet de banda ancha, así como los nuevos programas de comunicación (Whatsapp, Twitter, etc.), permiten a un gran número de usuarios compartir parte de la vida de sus amigos, conocidos o ídolos, sus hábitos, costumbres y anhelos, por lo que el ***grado de viralidad*** que se obtiene al llevar a cabo una acción de promoción en este tipo de medios es muy elevada.

Amit Evron KudoZ activity Questions: 8 (none open) (1 closed without grading) Answers: 22 Brazil
Local time: 00:59

the potential for a promotion action in this type of media to go viral

Explanation:
when a promotion action spreads just everywhere, we say it goes viral -- please check Google!

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Note added at 6 horas (2011-10-13 06:41:40 GMT)
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Wikipedia has a page on Viral Marketing, please see here:
http://en.wikipedia.org/wiki/Viral_marketing

Selected response from:

Deborah Lockett
Local time: 04:59

Grading comment

Thanks Deborah. I had though of using "going viral" but couldn't quite figure out how to word the sentence...
4 KudoZ points were awarded for this answer

Summary of answers provided

3 +4

the potential for a promotion action in this type of media to go viral

Deborah Lockett

3 +3

knock on effect

rich.

4 +1

Degree of virality

eski

Answers

35 mins confidence:

peer agreement (net): +1

Degree of virality

Explanation:
Sep 2011 ... The effectiveness of this method depends on how viral the message is.
Humorous videos have a high degree of virality and so will be shared ...

www.rewiringbusiness.co.uk/advice-to-direct-marketers-let-t... - Cached - SimilarViral Marketing: What It Is, Whether You Need It and How to Create It
27 Jul 2010 ... So unless you can outspend your competitors, your business will probably need
some degree of viral marketing to compete for customers. ...

thinktraffic.net/viral-marketing - Cached - SimilarMarketing, social networking
15 Apr 2010 ... The effectiveness of this method depends on how viral the message is.
Humorous videos have a high degree of virality and so will be shared ...

knowledge.insead.edu/.../marketing-social-networking-100419.cfm - Cached - SimilarInternet Marketing Strategies | The Word-of-Mouth Marketing | Virality
3 Oct 2011 ... Creating quality content with long-term virality effects. ... will also share it to their
friends, so on and so forth till the virality effect settles down. ... traffic will increase
for a certain period of time till it normalizes to a certain level. ...

www.clickbankphilippines.com/.../internet-marketing-strateg... - Cached - Similar

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Note added at 35 mins (2011-10-13 00:53:41 GMT)
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Saludos
eski :))

eski
Mexico
Local time: 22:59
Native speaker of:

English,

Spanish
PRO pts in category: 4

6 hrs confidence:

peer agreement (net): +4

the potential for a promotion action in this type of media to go viral

Deborah Lockett
Local time: 04:59
Specializes in field
Native speaker of:

English
PRO pts in category: 162

Grading comment

Thanks Deborah. I had though of using "going viral" but couldn't quite figure out how to word the sentence...

11 mins confidence:

peer agreement (net): +3

knock on effect

Explanation:
May be fitting?

More broadcasters would hopefully mean more variety & more choice for the listener, which in turn may increase hours listened per user, which in turn would have the positive knock on effect in advertising revenues
http://www.dailymail.co.uk/health/chat/f/t-9996033/p-2/index...

To create a positive knock-on effect for the whole LED industry
http://ledlightpanel-x.com/uncategorized/to-create-a-positiv...

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Note added at 17 mins (2011-10-13 00:34:57 GMT)
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Viral marketing, viral advertising, or marketing buzz are buzzwords referring to marketing techniques that use pre-existing social networks to produce increases in brand awareness or to achieve other marketing objectives (such as product sales) through self-replicating viral processes, analogous to the spread of viruses or computer viruses. It can be delivered by word of mouth or enhanced by the network effects of the Internet.[1] Viral marketing may take the form of video clips, interactive Flash games, advergames, ebooks, brandable software, images, or text messages.
http://en.wikipedia.org/wiki/Viral_marketing

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Note added at 21 mins (2011-10-13 00:39:21 GMT)
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Viral marketing
Viral marketing comes in many different forms; the most common of which are Flash games, videos or online widgets. Using social media tools such as Twitter and Facebook, the purpose of this product is to act like a website traffic catalyst, generating buzz and interest with a **knock-on effect** via re-tweets and posts.

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Note added at 22 mins (2011-10-13 00:40:04 GMT)
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http://projects.lewispr.com/lcd/web/viral-marketing/

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Note added at 15 hrs (2011-10-13 15:58:35 GMT)
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A couple of possibilities and alternatives in the form of full sentences as per you context:

there is a massive knock on/snowball effect by advertising through these media
or
a sizable knock on/snowball effect is generated from marketing though this kind of media

rich.
Mexico
Local time: 22:59
Works in field
Native speaker of:

English
PRO pts in category: 8

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Changes made by editors

Oct 16, 2011 - Changes made by Deborah Lockett:
Created KOG entry	KudoZ term => KOG term

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English translation: the potential for ... to go viral

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English translation: the potential for ... to go viral

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