consolidación de marca

English translation: brand consolidation

GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)

Spanish term or phrase:	consolidación de marca
English translation:	brand consolidation
Entered by:	Valeria Verona

20:22 Jan 25, 2004

Spanish to English translations [PRO]
Marketing - Advertising / Public Relations

Spanish term or phrase: consolidación de marca

Hi, ProZ!
I am translating resumes for headhunting company and I came across the following:
Estuve a cargo de la consolidación de la marca XXXX como génerico de la telefonía celular en la Argentina.
I tried "brand consolidation" but did not find many hits in Google. Does anybody know the right translation?
Thanks.
Valeria

Valeria Verona KudoZ activity Questions: 581 (3 open) (5 without valid answers) (31 closed without grading) Answers: 1068 Chile
Local time: 07:13

brand consolidation

Explanation:
This sounds fine to me

Selected response from:

margaret caulfield
Local time: 13:13

Grading comment

Ok. Thank you all for your contributions! :-)
4 KudoZ points were awarded for this answer

Summary of answers provided

5 +5

brand consolidation

margaret caulfield

brand consolidation

Nikki Graham

consolidation of the brand xxx

swisstell

Answers

1 min confidence:

consolidación de marca consolidation of the brand xxx

Explanation:
y un saludo

--------------------------------------------------
Note added at 2 mins (2004-01-25 20:25:22 GMT)
--------------------------------------------------

or: I was in charge of consolidating brand xxx

swisstell
Italy
Local time: 13:13
Works in field
Native speaker of: German
PRO pts in category: 16

3 mins confidence:

peer agreement (net): +5

brand consolidation

Explanation:
This sounds fine to me

margaret caulfield
Local time: 13:13
Works in field
Native speaker of:

English,

Spanish
PRO pts in category: 36

Grading comment

Ok. Thank you all for your contributions! :-)

8 mins confidence:

consolidación de marca brand consolidation

Explanation:
I'm pretty sure this is correct. Take a look at the following:

Brand consolidation – the discontinuation of one or several brands in a portfolio, to focus on and grow remaining or new brands – therefore becomes more and more an unavoidable strategic challenge. Two features of the business landscape highlight this challenge. The first is the explosion in M&A activity in the last decade notably in the consumer goods and financial industries. In the former, mergers and acquisitions soared from 1,700 in 1985 to 12,000 in 1996. In the latter, the figure rose from 270 to almost 2,000 in the same period. The second feature is the fact that intangible assets make up most of the value of M&A deals. (ref below)

I would also agree that 509 hits are not many, but there are only 21 for the term in Spanish, so it compares quite favourably. I really worry when there are more hits for the term in Spanish than my attempt in English. It's usually an indication that I'm on the wrong track.

--------------------------------------------------
Note added at 11 mins (2004-01-25 20:33:49 GMT)
--------------------------------------------------

or 111 with: consolidación de la marca
but it still compares favourably

Reference: http://www.brand-consolidation.com/

Nikki Graham
United Kingdom
Local time: 12:13
Works in field
Native speaker of: English
PRO pts in category: 12

Login or register (free and only takes a few minutes) to participate in this question.

You will also have access to many other tools and opportunities designed for those who have language-related jobs (or are passionate about them). Participation is free and the site has a strict confidentiality policy.

Return to KudoZ list

KudoZ™ translation help

The KudoZ network provides a framework for translators and others to assist each other with translations or explanations of terms and short phrases.

See also:

ProZ.com term search

Search millions of term translations