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Spanish to English translations [PRO]
Marketing - Advertising / Public Relations / Event promotion | | Spanish term or phrase: Campaña de banderolas y MOPIS | This is from a docuent talking about the promotion of a skateboarding event.
Context:
Campaña de banderolas y MOPIS sostenida por los Ayuntamientos que apoyan las pruebas. |
| | | Campaign using banners and illuminated signs | Explanation:
Here's what MOPIS are (photo included at link):
Se trata de rótulos luminosos o “mopis”
Se trata del mobiliario urbano para publicidad, un medio publicitario de alta efectividad, introducido recientemente a nuestro país por la empresa Publimovil, aunque en las grandes ciudades del mundo, como Nueva York o Londres, lleva años de presencia.
Harry Downing Fiallos, director ejecutivo de Publimovil, explica que aunque el nombre genérico de este medio es mobiliario urbano para publicidad en la empresa prefieren llamarle Mopis, que no es más que la sigla en plural de Módulo Publicitario Iluminado.
http://www-ni.laprensa.com.ni/archivo/2002/junio/26/economia...
La Federación Europea del Rótulo Luminoso (denominada más adelante EVL, que son ... Inglés: The European Federation of Illuminated Signs Francés: Fédération ...
www.evl-signs.com/rulesspain.htm - 25k - Cached - Similar pages
"Illuminated signs" - over 30,000 refs.
http://www.google.com/search?sourceid=navclient&ie=UTF-8&oe=...
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Note added at 6 hrs 54 mins (2004-04-04 18:52:50 GMT)
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MUPI. Ver opi.
http://www.lapublicidad.com/diccionario/m.html
OPI u OPI. (Marquee) elemento de mobiliario urbano para colocación de carteles publicitarios que consta de dos caras iluminadas por la noche, y que va fijado al suelo por una peana. También pueden tener sólo una cara y estar fijados en muros.
http://www.lapublicidad.com/diccionario/o.html
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Note added at 1 day 3 hrs 32 mins (2004-04-05 15:30:24 GMT)
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Note to Jane:
First, I opened up your reference. The parts you have in asterisks don\'t correspond to each other, so your reference doesn\'t contain a definition of MOPIS (or MUPIS, as they are also called).
Second, these are NOT large advertising signboards. They are free-standing frames, about 3 x 5 feet (as near as I can tell, looking at the one downstairs) on a post or type of pedestal. This frame holds the actual advertising posters (one on each side so they can be seen in both directions), covered by glass or plexiglass. They are backlit from within the frame, only at night. (If you would look at the photo here http://www-ni.laprensa.com.ni/archivo/2002/junio/26/economia... you would see exactly what I\'m talking about.) The posters are changed periodically, depending on what is being advertised. In Madrid at least, they are all over the place, usually right on the sidewalk, at street corners. |
| Selected response from:
xxxtazdog
Spain
Local time: 06:00
| Grading comment | 4 KudoZ points were awarded for this answer |
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| Discussion entries: 0 |
|---|
Automatic update in 00:
|
6 hrs confidence:  | Campaña de banderolas y MOPIS Campaign using banners and illuminated signs
Explanation:
Here's what MOPIS are (photo included at link):
Se trata de rótulos luminosos o “mopis”
Se trata del mobiliario urbano para publicidad, un medio publicitario de alta efectividad, introducido recientemente a nuestro país por la empresa Publimovil, aunque en las grandes ciudades del mundo, como Nueva York o Londres, lleva años de presencia.
Harry Downing Fiallos, director ejecutivo de Publimovil, explica que aunque el nombre genérico de este medio es mobiliario urbano para publicidad en la empresa prefieren llamarle Mopis, que no es más que la sigla en plural de Módulo Publicitario Iluminado.
http://www-ni.laprensa.com.ni/archivo/2002/junio/26/economia...
La Federación Europea del Rótulo Luminoso (denominada más adelante EVL, que son ... Inglés: The European Federation of Illuminated Signs Francés: Fédération ...
www.evl-signs.com/rulesspain.htm - 25k - Cached - Similar pages
"Illuminated signs" - over 30,000 refs.
http://www.google.com/search?sourceid=navclient&ie=UTF-8&oe=...
--------------------------------------------------
Note added at 6 hrs 54 mins (2004-04-04 18:52:50 GMT)
--------------------------------------------------
MUPI. Ver opi.
http://www.lapublicidad.com/diccionario/m.html
OPI u OPI. (Marquee) elemento de mobiliario urbano para colocación de carteles publicitarios que consta de dos caras iluminadas por la noche, y que va fijado al suelo por una peana. También pueden tener sólo una cara y estar fijados en muros.
http://www.lapublicidad.com/diccionario/o.html
--------------------------------------------------
Note added at 1 day 3 hrs 32 mins (2004-04-05 15:30:24 GMT)
--------------------------------------------------
Note to Jane:
First, I opened up your reference. The parts you have in asterisks don\'t correspond to each other, so your reference doesn\'t contain a definition of MOPIS (or MUPIS, as they are also called).
Second, these are NOT large advertising signboards. They are free-standing frames, about 3 x 5 feet (as near as I can tell, looking at the one downstairs) on a post or type of pedestal. This frame holds the actual advertising posters (one on each side so they can be seen in both directions), covered by glass or plexiglass. They are backlit from within the frame, only at night. (If you would look at the photo here http://www-ni.laprensa.com.ni/archivo/2002/junio/26/economia... you would see exactly what I\'m talking about.) The posters are changed periodically, depending on what is being advertised. In Madrid at least, they are all over the place, usually right on the sidewalk, at street corners.
Reference: http://www-ni.laprensa.com.ni/archivo/2002/junio/26/economia...
Reference: http://www.google.com/search?num=100&hl=en&lr=&ie=UTF-8&oe=U...
| xxxtazdog
Spain
Local time: 06:00
Native speaker of: English
PRO pts in category: 114
|
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