individualism ....and other suggestions
Non-conformity is the noun, not non-conformism.
However, to use non-conformism in English would be a bit 'we promote people who rebel against (our/the) system/establishment' (not what any right-thinking capitalist wants, when it really comes down to it)
The equivalent idea is 'we promote individualism'; in other words, we want people whose ideas do not conform for conformity sake, but whose ideas are original and independent of the possibly pernicious influences of the standard 'company mann' (or woman).
Another word, stretching the meaning to its limit is 'creative' as in 'creative thinkers/thinking', 'imagination', imaginative thinking/thinkers'
Local time: 01:09
Native speaker of: English
PRO pts in pair: 1368