retador y seguido de mercado
English translation: Market challenger/market follower
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| 18:19 Jul 9, 2003 |
| Spanish to English translations [Non-PRO] Bus/Financial / Comercializaci�n | ||||
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|  Selected response from: Luis Quirindongo Puerto Rico Local time: 11:53 | |||
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| 5 | Market challenger/market follower |
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Answers
8 hrs confidence: 
Market challenger/market follower Explanation: O sea, los que retan a la compañía que lidera en el mercado (porque pueden) y los que saben que no pueden hacerlo y deciden copiarse sus técnicas. Son dos estrategias de mercadeo. Fuente: "Principles of Marketing", Kotler & Armstrong. |
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