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retador y seguido de mercado

English translation: Market challenger/market follower

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GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
Spanish term or phrase:retador y seguido de mercado
English translation:Market challenger/market follower
Entered by: Luis José Quirindongo
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18:19 Jul 9, 2003
Spanish to English translations [Non-PRO]
Bus/Financial
Spanish term or phrase: retador y seguido de mercado
Estrategias de comercialización. Liderazgo. Expansión del mercado total y la participación del mercado. Retador y seguido de mercado. Estrategia y ventaja competitiva. Méritos y críticas de estos enfoques.
Eugenia
Market challenger/market follower
Explanation:
O sea, los que retan a la compañía que lidera en el mercado (porque pueden) y los que saben que no pueden hacerlo y deciden copiarse sus técnicas. Son dos estrategias de mercadeo.

Fuente: "Principles of Marketing", Kotler & Armstrong.
Selected response from:

Luis José Quirindongo
Puerto Rico
Local time: 05:56
Grading comment
thanks for the explanation!
4 KudoZ points were awarded for this answer

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Summary of answers provided
5Market challenger/market follower
Luis José Quirindongo


  

Answers


8 hrs   confidence: Answerer confidence 5/5
Market challenger/market follower


Explanation:
O sea, los que retan a la compañía que lidera en el mercado (porque pueden) y los que saben que no pueden hacerlo y deciden copiarse sus técnicas. Son dos estrategias de mercadeo.

Fuente: "Principles of Marketing", Kotler & Armstrong.

Luis José Quirindongo
Puerto Rico
Local time: 05:56
Native speaker of: Native in EnglishEnglish, Native in SpanishSpanish
PRO pts in pair: 23
Grading comment
thanks for the explanation!
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