notoriedad espontanea/notoriedad sugerida
English translation: unaided (spontaneous) awareness / aided (prompted) awareness
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| 10:49 Feb 11, 2007 |
| Spanish to English translations [PRO] Marketing - Marketing / Market Research | |||||||
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|  Selected response from: tazdog (X) Spain Local time: 08:41 | ||||||
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| 4 +2 | unaided (spontaneous) awareness / aided (prompted) awareness |
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| 5 | spontaneous notoriety / suggested notoriety |
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| 4 +1 | spontaneous/prompted recognition |
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| 4 | unassisted recognition/assisted recognition |
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Answers
19 mins confidence: 
spontaneous notoriety / suggested notoriety Explanation: For synonims check http://www.answers.com/topic/notoriety |
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23 mins confidence: 
unassisted recognition/assisted recognition Explanation: brand recognition on the bases on the survey that customer responded directly as initial recollection, unassisted recognition, and assisted recognition. ... www.dbpia.co.kr/view/ar_view.asp?pid=65&isid=31025&arid=665... - 38k - Resultado Suplementario - En caché - Páginas similares -------------------------------------------------- Note added at 25 mins (2007-02-11 11:15:20 GMT) -------------------------------------------------- Unassisted recognition, image and brand affinity are the most important impact indicators, alongside buying preferences and brand usage. ... www.sportfive.com/index.php?id=548 - 121k - En caché - Páginas similares |
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26 mins confidence: peer agreement (net): +2
peer agreement (net): +2unaided (spontaneous) awareness / aided (prompted) awareness Explanation: “Notoriedad" can be translated as "awareness” or “salience”. Harrap’s Marketing Dictionary (Spanish-English) gives the former, but you’ll find on-line refs. for both. Brand salience: Notoriedad. Facilitar predisposición del consumidor a la compra. Nombre de la teoría de venta blanda de sobre funcionamiento de la publicidad y dinámica del mercado de Andrew S.C. Ehrenberg. http://www.fcom-udep.net/gloster.html Salience: Notoriedad. Variable de marca que integra el nivel de awareness de un producto que se haya en el grupo de marcas potenciales de compra y la predisposición a la compra del producto. http://www.unslp.edu.bo/servicios/articulos_mrkt_s.htm Término: Notoriedad (Awareness) Definición: Grado de conocimiento que cada segmento de público tiene de una marca, una idea, un producto o un servicio existentes en el mercado. http://www.sappiens.com/sappiens/comunidades/glosaejeconomia... Espontánea = unaided/spontaneous Sugerida = aided/prompted Ad awareness does not imply brand awareness nor vice versa. Typical metrics are: ***aided/prompted - the respondent is given a list of brands to prompt recognition; spontaneous/unaided - the respondent is asked to name one or more brands in a category.*** Top-of-mind usually means the first of those named. Illogical as it may seem, total awareness is the sum of aided and unaided awareness. http://www.ami.org.au/library/metrics/Marketing_terms_glossa... Awareness is tested in both unaided and aided forms. Unaided awareness consists of all the brands, companies, product names, etc. that the respondents can think of on their own. In a quick, reactive type survey this measurement of awareness is also called "top of mind" awareness. Aided awareness is then tested by reading a list of pertinent brands, products, etc. and asking the respondent to state which ones they have heard of (not including the ones already mentioned.) Total Awareness is usually given as the sum of unaided plus aided awareness. http://www.speedback.com/types_of_research.htm |
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34 mins confidence: peer agreement (net): +1
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