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Explanation: I think you need to change the sentence a little - something like "the consumers related well/there was a large segment of consumers who related to the brand" - "projective identification" exists in Psychology but sounds strange in this context, so better to use "relate" IMHO!
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recognise the former ‘RBP’ brand. Comments received during the research. emphasised that consumers related well. to the term ‘registered’ believing it ... www.buildingcommission.com.au/resources/documents/BC_Inform... - Páginas similares