This site uses cookies. Some of these cookies are essential to the operation of the site, while others help to improve your experience by providing insights into how the site is being used. For more information, please see the ProZ.com privacy policy.
Cookie settings
  1. KudoZ™ Top
  2. Spanish to English
  3. Marketing / Market Research

¿Sabemos qué hay detrás de cada alta?

English translation: Do we know what's behind each new client?

GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
Spanish term or phrase:¿Sabemos qué hay detrás de cada alta?
English translation:Do we know what's behind each new client?
Entered by: Eugenio Llorente

14:39 Mar 30, 2008
Spanish to English translations [PRO]
Marketing - Marketing / Market Research / Marketing, advertisig
Spanish term or phrase: ¿Sabemos qué hay detrás de cada alta?
La interrogación forma parte del término.
En el contexto de la tradución que estoy haciendo, la palabra "alta" me está dando mucha guerra. Se trata de las altas (y bajas) en los servicios de una compañia telefonica. Esencialmente altas de móviles, contratos, adsl, etc. Provisionalmente esta frase la he traducido como:
"Do we know what is there behind each customer acquisition?" Sin embargo no se si sería mejor en este caso traducir "alta", por "new client" o "new subscriber". Y desde luego que agradezco de antemano cualquier otra mejor alternativa.
Eugenio Llorente
Spain
Local time: 01:51
Do we know what's behind each new client?
Explanation:
Yo lo pondría así. Suerte.
Selected response from:

María T. Vargas
Spain
Local time: 01:51
Grading comment
Muchas gracias por tu propuesta.
4 KudoZ points were awarded for this answer



Summary of answers provided
4 +5Do we know what's behind each new client?
María T. Vargas
3 +1Do we know what lies behind each successful sale?
Robert Forstag
3Do we know what's behind/what gives rise to new business on each occasion?
Bubo Coroman (X)
3(do we know) what triggers a success story?
ormiston


  

Answers


5 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5 peer agreement (net): +5
Do we know what's behind each new client?


Explanation:
Yo lo pondría así. Suerte.

María T. Vargas
Spain
Local time: 01:51
Specializes in field
Native speaker of: Native in SpanishSpanish, Native in EnglishEnglish
PRO pts in category: 8
Grading comment
Muchas gracias por tu propuesta.

Peer comments on this answer (and responses from the answerer)
agree  Egmont
7 mins
  -> Thanks, colleague
agree  Ximena Correa: También podría ser "Do we know the story behind each new client"?.
24 mins
  -> Gracias, Ximena. Lo tuyo también lo encuentro bien.
agree  Sinead --
2 hrs
  -> Thanks,Sinéad
agree  Victoria Frazier
5 hrs
  -> Thanks, Victoria
agree  JPW (X)
19 hrs
  -> Thanks, John Paul
Login to enter a peer comment (or grade)

15 mins   confidence: Answerer confidence 3/5Answerer confidence 3/5
Do we know what's behind/what gives rise to new business on each occasion?


Explanation:
para "alta" puedes usar "new business" que es un término genérico. "on each occasion" traduce "cada" alta.

--------------------------------------------------
Note added at 19 mins (2008-03-30 14:58:34 GMT)
--------------------------------------------------

es decir que si se firman contratos distintos para distintas altas, un cliente Sr. X, siendo sólo un (único) cliente, puede representar varias "altas" y con "business" puedes cubrir estas altas individuales que en principio, pueden ser más que el número de clientes nuevos.

Bubo Coroman (X)
Native speaker of: Native in EnglishEnglish
PRO pts in category: 105
Login to enter a peer comment (or grade)

15 mins   confidence: Answerer confidence 3/5Answerer confidence 3/5 peer agreement (net): +1
Do we know what lies behind each successful sale?


Explanation:
I'd put it this way.

Suerte.

--------------------------------------------------
Note added at 28 mins (2008-03-30 15:07:43 GMT)
--------------------------------------------------

I think that "sale" is a more economical translation than "customer acquisition". The words "sale" and "sales" tend to be avoided in job titles (e.g., "customer service representative" instead of "sales representative") but in an internal communication of this kind, I don't think that the words would need to be avoided.

Robert Forstag
United States
Local time: 19:51
Specializes in field
Native speaker of: English
PRO pts in category: 220

Peer comments on this answer (and responses from the answerer)
agree  Aïda Garcia Pons: I like your option and agree on keeping "sale". Have a good weekend!
1 hr
  -> Thank you, Aida. Alas, the weekend draws to a close....
Login to enter a peer comment (or grade)

57 mins   confidence: Answerer confidence 3/5Answerer confidence 3/5
(do we know) what triggers a success story?


Explanation:
if they are comparing their successes with their failures this approach might work.

ormiston
Local time: 01:51
Specializes in field
Native speaker of: English
PRO pts in category: 46
Login to enter a peer comment (or grade)



Login or register (free and only takes a few minutes) to participate in this question.

You will also have access to many other tools and opportunities designed for those who have language-related jobs (or are passionate about them). Participation is free and the site has a strict confidentiality policy.

Return to KudoZ list

KudoZ™ translation help

The KudoZ network provides a framework for translators and others to assist each other with translations or explanations of terms and short phrases.

See also:
ProZ.com term search
Search millions of term translations
Close search
Term search
  • All of ProZ.com
  • Term search
  • Jobs
  • Forums
  • Multiple search