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The asker has declined this answer Comment: Muchas gracias. Se me había pasado calificarla, lo siento.
44 mins confidence:
Explanation: It could mean the way you look at the market or certain aspects of it. Of course I agree with "objectives" but just wanted to add this note of possibility due to the lack of context. As Robert said "good luck".
Their campaign optic allowed them to see the pitfalls of this strategy