English translation: through the use of/by working through consumer motivators / influencers / buying advisors
Login or register (free and only takes a few minutes) to participate in this question.
You will also have access to many other tools and opportunities designed for those who have language-related jobs (or are passionate about them). Participation is free and the site has a strict confidentiality policy.
GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
Spanish term or phrase:
a través de la prescripción
through the use of/by working through consumer motivators / influencers / buying advisors
Spanish to English translations [PRO] Marketing - Marketing / Market Research
Spanish term or phrase:prescripción
I know this question has been asked before, but I am not sure I have the right word...
This is a brochure for a lighting company and it is talking about how it is different and wonderful, as brochures do and should.
The preceding sentence is "A bias for handling projects - unlike the traditional positioning of lighting equipment distributors and resellers"
And the sentence that includes the word is "Estrategia de desarrollo del negocio a traves de la prescripción."
Hi, I went for this in the end since the way the company works is to work through lighting designers (as opposed to going direct to clients).
Thanks, everyone. 4 KudoZ points were awarded for this answer