Spanish: prescripciónEnglish translation: through the use of/by working through consumer motivators / influencers / buying advisors 
KudoZ The KudoZ network provides a framework for translators ... More  |
|
| GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW) | | Spanish term or phrase: | a través de la prescripción | | English translation: | through the use of/by working through consumer motivators / influencers / buying advisors | | Entered by: | Deborah Lockett |
| Options:
- Contribute to this entry |
Spanish to English translations [PRO]
Marketing - Marketing / Market Research | | Spanish term or phrase: prescripción | I know this question has been asked before, but I am not sure I have the right word...
This is a brochure for a lighting company and it is talking about how it is different and wonderful, as brochures do and should.
The preceding sentence is "A bias for handling projects - unlike the traditional positioning of lighting equipment distributors and resellers"
And the sentence that includes the word is "Estrategia de desarrollo del negocio a traves de la prescripción."
Any help gratefully received as always!
:-) |
| | | Selected response from:
Deborah Lockett
Spain
| Note from asker to answererHi, I went for this in the end since the way the company works is to work through lighting designers (as opposed to going direct to clients).
Thanks, everyone.
4 KudoZ points were awarded for this answer |
|
2 mins confidence:  |
7 mins confidence:  |
| customers' specifications/requirements
Explanation:
This is what I understand from the context you have given
|  Nikki Graham
United Kingdom
Works in field
Native speaker of:  English
PRO pts in category: 44
|
| Notes to answerer
Asker: Hi Nikki - yes, that sounds pretty good. I have always understood it to mean that the company is responding to customer needs with tailored solutions/product recommendations
|
| | Login to enter a peer comment (or grade) |
27 mins confidence: |
29 mins confidence: peer agreement (net): +2 |
| |
The translation workplace 
