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MDD


23:35 Nov 5, 2009Login or register (free) for more options.
Spanish to English translations [PRO]
Marketing - Marketing / Market Research
Spanish term or phrase: MDD
Puede ser conveniente incluir un control de marcas (marcas de fabricante frente a MDD), con el objetivo de que la muestra sea lo más representativa posible

These are consumer trials for a new product. I don't know what MDD stands for but, given the context, I have an idea it could be supermarket own brand. Am I right?
Chiwi
Spain
Local time: 05:19


Summary of answers provided
5private label
Monika Borgers
5OLmediamatrix
5store brandpatinba


  

Answers


18 mins   confidence: Answerer confidence 5/5
store brand


Explanation:
MDD= Marca de distribuidor

patinba
Argentina
Local time: 02:19
Native speaker of: Native in EnglishEnglish
PRO pts in category: 12
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53 mins   confidence: Answerer confidence 5/5
OL


Explanation:
The standard term in the UK is OL = 'own label' (i.e. the store's own brand)
See supermarket price data available via http://www.tesco.com/todayattesco/pricecheck.shtml

mediamatrix
Chile
Local time: 01:19
Native speaker of: Native in EnglishEnglish
PRO pts in category: 4
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11 hrs   confidence: Answerer confidence 5/5
private label


Explanation:
In Spain, it's called "marca blanca" and in the US, "private label".

Monika Borgers
Spain
Local time: 05:19
Works in field
Native speaker of: Native in EnglishEnglish, Native in GermanGerman

Peer comments on this answer (and responses from the answerer)
neutral  mediamatrix: 'marca blanca' refers to *un*branded goods, not to those bearing the retailer's own brand/label.
12 hrs
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