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Spanish to English translations [PRO] Marketing - Marketing / Market Research
Spanish term or phrase:UNIVERSO DE REFERENCIA
UNIVERSO DE REFERENCIA: Mujeres de 14 ó más años.
TÉCNICA DE ENTREVISTA: telefónica asistida por ordenador (CATI-PTM).
FECHAS DE CAMPO: del 11 al 24 de agosto de 2010.
TAMAÑO MUESTRAL: 753 entrevistas.
ERROR MUESTRAL: para el supuesto de P=Q=50% y para un nivel de confianza del 95% el error muestral es ±3,64%.
SELECCIÓN DE LA MUESTRA: en tres etapas
Explanation: Demographics are the statistical characteristics of a population. These types of data are used widely in sociology (and especially in the subfield of demography), public policy, and marketing. Commonly examined demographics include gender, race, age, disabilities, mobility, home ownership, employment status, and even location
Clinical trials are also called clinical studies, research protocols or medical research. They often compare one drug against another to see which is more effective, or they will try the medicine or procedure in a specific **demographic group**, such as people over 65 or in women, in men with high blood pressure, etc http://wuphysicians.wustl.edu/page.aspx?pageID=93
Yes, I agree. When I first came across the term in a translation many years ago I was pulled up on this and told that universe is the term used. I found it odd but after some research I realised it was the universal technical term for this. When I used to lecture on legal translation I used to tell people that translation is as much about what you know in your own language as it is about understanding the other language. This is a classic example where, not surprisingly, most people are unaware of this term but in the relevant business it is the only term.
Seriously, I've been involved in Adv/Mkting for over 25 years and the industry term is "Universe"
Universe = "The population chosen for research study. Universe estimates are the estimated number of actual households or people from which the sample will be taken and to which data from the sample will be projected."
All suggestions make perfect sense, so I am back where I started! I forgot to mention that the target audience is the UK and the survey is regarding treatments for ailing feet. Thanks to all for your time and effort!
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Answers
7 hrs confidence:
reference population
Explanation: A "reference population" is, indeed, a demographic group, but this is the term that is used in this kind of writing. Examples: Understanding the “Reference Population of a statistical result” - www.nlm.nih.gov › ... › NICHSR - En cachéIt is designed to help you learn about the sources of health statistics which are ... We can think of the reference population as described by a number of factors. ...
[PDF] Online LA HETEROGENEIDAD SOCIAL Y LA NUTRICIÓN ... www.bvsde.paho.org/texcom/nutricion/es_17.pdfFormato de archivo: PDF/Adobe Acrobat - Vista rápida
de AHSEAN INFANTIL - Artículos relacionados
situación nutricional y el contexto de vida del universo de niños menores de cinco ... Weight/Height) expressed in Z scores, whose reference population is that of the. National Center for Health Statistics (NCHS) were analyzed in the Epinut software, ... peso/estatura) expressos em escore z, como população de referência ...
Jenni Lukac Local time: 07:34 Works in field Native speaker of: English PRO pts in category: 143
Explanation: Universe is the industry and CORRECT technical term in this sort of statistical survey.
www.oecd.org/dataoecd/39/28/39539620.pdf
File Format: PDF/Adobe Acrobat - Quick View
by L Crosilla - Related articles
Currently, for construction survey, the reference universe is made up of ...
www.oecd.org/dataoecd/12/37/35493506.pdf
File Format: PDF/Adobe Acrobat - Quick View
by M Malgarini - 2005
Task Force on Harmonisation of Survey Operation and Technical Design .... Once the reference Universe has been defined, the objective should be that of ...
epp.eurostat.ec.europa.eu/cache/ITY_SDDS.../isoc_sdds_pt.htm - Cached
Sampling frame: the reference universe of the Structural Business Statistics Survey (SBS), 2002. Stratification. Stratification variables: NACE (C, DA, ...
www.eclac.org/scaeclac/documentos/lcl1892i.pdf
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survey sampling and stratification processes —in other words by defining their reference universe. For this purpose, the register needs to contain data relating to ...
-------------------------------------------------- Note added at 5 hrs (2011-09-16 08:32:38 GMT) --------------------------------------------------
The term seems odd at first but if you look at statistical / survey documents you will soon find that it is the standard term.
-------------------------------------------------- Note added at 9 hrs (2011-09-16 12:32:23 GMT) --------------------------------------------------
Quantitative Research www.dobney.com/Research/quantitative_research.htm - Cached
The sample and survey type are the statistical bedrock on which quantitative research is based. Survey design relies on properly defining the target universe or ...
In economics and marketing a universe is a population to be studied or measured.
In economics a population to be measured is described as a "universe", and the measures which are generated are intended to reflect the behavior of that population. Different statistical surveys may measure related, but different, universes and have to be adjusted to reflect this difference. For example the American Bureau of Labor Statistics has a household survey and an establishment survey to measure employment. The differences in the populations and behavior that these two surveys measure are said to be the differences in their "universe".
The word has a similar meaning in marketing, where it describes the activity in a given population. For example, ASCAP measures airplay in different radio "universes" to determine royalties for different songs, because e.g. air play in the "classical" universe is compensated differently from popular music. It also fundamental to television audience measurement: advertisers buy into programmes based on the ratings in different demographic universes and those different universes will cost different amounts. For example, a hair dye ad campaign may buy 1000 Gross Rating Points (GRP) in the Women 25-44 universe in order to target that particular audience, rather than a demographic irrelevant to their product. http://en.wikipedia.org/wiki/Universe_(economics)
xxxFVS Native speaker of: English PRO pts in category: 28
4 mins confidence: peer agreement (net): +8
DEMOGRAPHIC GROUP
Explanation: Demographics are the statistical characteristics of a population. These types of data are used widely in sociology (and especially in the subfield of demography), public policy, and marketing. Commonly examined demographics include gender, race, age, disabilities, mobility, home ownership, employment status, and even location
Clinical trials are also called clinical studies, research protocols or medical research. They often compare one drug against another to see which is more effective, or they will try the medicine or procedure in a specific **demographic group**, such as people over 65 or in women, in men with high blood pressure, etc http://wuphysicians.wustl.edu/page.aspx?pageID=93
The translation workplace 
peer agreement (net): +2
