KudoZ home » Spanish to English » Marketing / Market Research

Chimenea

English translation: stack

Login or register (free and only takes a few minutes) to participate in this question.

You will also have access to many other tools and opportunities designed for those who have language-related jobs
(or are passionate about them). Participation is free and the site has a strict confidentiality policy.

GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)

Spanish term or phrase:	Chimenea
English translation:	stack
Entered by:	Penelope Hierons

Options:
- Contribute to this entry
- Include in personal glossary

12:14 Oct 14, 2011

Spanish to English translations [PRO]
Marketing - Marketing / Market Research / POP material

Spanish term or phrase: Chimenea

Hi everyone

I have a list of different types of POP material and one is called "chimenea". It is a body which breaks up the normal supermarket aisle/gondola, used for one product/brand and making the product contained in the body stand out from the rest of the shelving. Any idea what that could be in English?

Many thanks!

Penny

Penelope Hierons KudoZ activity Questions: 26 (2 open) (1 without valid answers) Answers: 0
Local time: 07:34

stack

Explanation:
Point-Of-Sale Advertising - Homewww.printedge.com.sg/posadv.htmlEn caché - Traducir esta página
Has publicado que a ti también te gusta esto. Deshacer
HomeBay Dress Up - Full Shelf/Half Shelf; Pellet Display & Gondola Ends; Round Stack (Guardian) / Aisle Stack (Watson); Shelf-Talkers, Shelfstrips; Wobblers, ...

--------------------------------------------------
Note added at 1 hr (2011-10-14 13:28:39 GMT)
--------------------------------------------------

stack/stak/Noun: A pile of objects, typically one that is neatly arranged: "a stack of boxes".
Also the main part of a chimney, which may (or may not) have some relation to the Spanish term.

Selected response from:

neilmac
Spain
Local time: 07:34

Grading comment

Many thanks. I will go with stack.
4 KudoZ points were awarded for this answer

Summary of answers provided

4 +4

stack

neilmac

stand-alone display

bigedsenior

4 +1

Pyramid

SRodrig185

Summary of reference entries provided
"Efecto chimenea": but what's it called?	Charles Davis

Discussion entries: 1

Answers

18 mins confidence:

peer agreement (net): +1

Pyramid

Explanation:
The products are presented in the form of a Pyramid, with the bottom layer large and the top layer small.

Reference: http://dictionary.reference.com/browse/pyramid

SRodrig185
Local time: 00:34
Works in field
Native speaker of:

English,

Spanish

1 hr confidence:

peer agreement (net): +4

stack

neilmac
Spain
Local time: 07:34
Specializes in field
Native speaker of:

English
PRO pts in category: 126

Grading comment

Many thanks. I will go with stack.

5 hrs confidence:

stand-alone display

Explanation:
If it is only one product or brand, it could also be a dedicated stand-alone display.

bigedsenior
Local time: 22:34
Works in field
Native speaker of:

English
PRO pts in category: 80

Reference comments

1 hr peer agreement (net): +1

Reference: "Efecto chimenea": but what's it called?

Reference information:
As Penelope says, "chimenea" refers to a display which makes a product stand out by breaking up the lines of shelving in the middle of a gondola:

"El efecto chimenea pretende romper con la monotonía de los lineales y consiste en una presentación masiva del producto como si se tratase de una cabecera de góndola emplazada en el lineal."

There's a drawing accompanying this description which shows it as a vertical area without shelves in the middle of a section of gondola shelving. A slightly different version of the same idea is the "cambio de nivel":

"El cambio de nivel pretende llamar la atención del cliente, fundamentalmente para resaltar las propiedades de un producto nuevo. Consiste en cambiar las alturas de los estantes en una zona del lineal, consiguiendo reducir el efecto rail del expositor."
http://www.bicgalicia.es/dotnetbic/Portals/0/banner/ARCHIVOS...

But I can't find the term for it in English. Here is an extensive glossary of supermarket display jargon, but it doesn't seem to contain a term for this effect:

http://www.utalkmarketing.com/Pages/Article.aspx?ArticleID=3...

Charles Davis
Spain
Native speaker of:

English
PRO pts in category: 24

Return to KudoZ list

KudoZ™ translation help
The KudoZ network provides a framework for translators and others to assist each other with translations or explanations of terms and short phrases.

Overview

Latest translation questions

Ask a translation question

See also:

ProZ.com term search

Search millions of term translations

Chimenea

English translation: stack

Login or register (free and only takes a few minutes) to participate in this question.

Answers

Reference comments

Sign in to your ProZ.com account...

Or create a new account

ProZ.com ideas

KudoZ™ translation help
The KudoZ network provides a framework for translators and others to assist each other with translations or explanations of terms and short phrases.

Chimenea

English translation: stack

Login or register (free and only takes a few minutes) to participate in this question.

Answers

Reference comments

Sign in to your ProZ.com account...

Or create a new account

ProZ.com ideas

KudoZ™ translation helpThe KudoZ network provides a framework for translators and others to assist each other with translations or explanations of terms and short phrases.

KudoZ™ translation help
The KudoZ network provides a framework for translators and others to assist each other with translations or explanations of terms and short phrases.