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The asker opted for community grading. The question was closed on 2011-12-11 17:54:08 based on peer agreement (or, if there were too few peer comments, asker preference.)
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Spanish to English translations [PRO]
Bus/Financial - Marketing / Market Research | | Spanish term or phrase: plataforma diferencial | "El YouFest se concibe como una plataforma diferencial para las marcas que buscan acercarse a una demografía joven e híper-conectada que cada vez se vuelve más elusiva a los canales y contenidos tradicionales. "
Hi everyone,
This is Argentine Spanish, coming from a document presenting a new company for potential investors. The company focuses on the marketing and promotion of live music festivals involving YouTube stars, and many of its principal clients are advertisers.
My attempt: differential platform.
I'm wondering if there is a specific term for this idea within marketing jargon.
Thanks a lot,
Chris |
|  chwaitKudoZ activityQuestions: 6 (none open) Answers: 0
| Local time: 23:35
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| | alternative platform | Explanation:
I would say
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Note added at 1 hr (2011-12-08 03:06:21 GMT)
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or simply: different (in the literal and figurative sense) platform
Should a brand have a different positioning statement for each of its different marketing platforms? posted 11 months ago in Positioning | Closed ... |
| Selected response from:
David Hollywood
Local time: 02:35
| Grading comment Selected automatically based on peer agreement.
4 KudoZ points were awarded for this answer |
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| Discussion entries: 0 |
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Automatic update in 00:
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1 hr confidence:   peer agreement (net): +4 alternative platform
Explanation:
I would say
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Note added at 1 hr (2011-12-08 03:06:21 GMT)
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or simply: different (in the literal and figurative sense) platform
Should a brand have a different positioning statement for each of its different marketing platforms? posted 11 months ago in Positioning | Closed ...
| David Hollywood
Local time: 02:35
Works in field
Native speaker of:  English
PRO pts in category: 88
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| | Grading comment | Selected automatically based on peer agreement. |
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The translation workplace 
