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percepción mata realidad

English translation: perception overpowers/is stronger than/trumps reality

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GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)

Spanish term or phrase:	percepción mata realidad
English translation:	perception overpowers/is stronger than/trumps reality
Entered by:	Jenni Lukac

Options:
- Contribute to this entry
- Include in personal glossary

17:29 Dec 13, 2011

Spanish to English translations [PRO]
Marketing - Marketing / Market Research

Spanish term or phrase: percepción mata realidad

Is there an equivalent marketing term in English?

El beneficio que nos puede dar dicho estudio es disponer de información actualizada que nos permita identificar las fortalezas, oportunidades, debilidades y amenazas respecto al mercado, las percepciones que consumidores y especialistas tienen sobre nuestros productos (**percepción mata realidad**), y sus preferencias respecto a los medios de difusión.
El estudio básicamente consistiría de dos tipos de investigación:
Cuantitativa, que nos indique el grado de penetración del concepto mda en el mercado, y cualitativa, que evalúe y profundice en las actividades que se llevan a cabo por parte de especialistas y distribuidores en lo que a la madera dura americana corresponde.

Thanks!

rich. KudoZ activity Questions: 178 (9 open) (6 without valid answers) (15 closed without grading) Answers: 792 Mexico
Local time: 00:35

perception overpowers/is stronger than reality

Explanation:
That's my take on it.

Selected response from:

Jenni Lukac
Local time: 07:35

Grading comment

I've taken the liberty of changing it to "trumps" for the glossary and as I can't give the points to Taña, well... Thanks All
4 KudoZ points were awarded for this answer

Summary of answers provided

4 +7

perception overpowers/is stronger than reality

Jenni Lukac

perception is reality

CERES Trad

4 +1

perception beats reality/perception trumps reality

Barbara L Pavlik

perception is all

David Ronder

we see what we want to see

Dr Neil Ashby

Discussion entries: 5

Answers

11 mins confidence:

peer agreement (net): +7

perception overpowers/is stronger than reality

Explanation:
That's my take on it.

Jenni Lukac
Local time: 07:35
Works in field
Native speaker of:

English
PRO pts in category: 143

Grading comment

I've taken the liberty of changing it to "trumps" for the glossary and as I can't give the points to Taña, well... Thanks All

Peer comments on this answer (and responses from the answerer)

agree

Taña Dalglish: Found this, so I cannot take credit ("perception trumps reality" - http://forum.wordreference.com/showthread.php?t=710559). Saludos Jenni.

10 mins

-> Thanks, Taña. That's the classic version.

agree

Charles Davis: Yes, or "supplants reality" or "outweighs reality" (both these have been used, especially the latter), but my favourite is the one Taña found: "Perception trumps reality". Cheers, Jenni

26 mins

-> Thanks very much, Charles.

agree

Alistair Ian Spearing Ortiz

1 hr

-> Thank you very much, Alistair.

agree

Beatriz Candil Garcia

1 hr

-> Thanks very much, Beatriz.

agree

Giovanni Rengifo: Good choices!

2 hrs

-> Cheers and thanks, Giovanni.

agree

James A. Walsh: "Perception trumps reality" is definitely my favourite too. I think Taña should post it seperately for glossary purposes on here. Regardless of whether she found it or not. Populate it baby! :)

4 hrs

-> Thanks, James. It should be included in the glossary, who ever posts it.

agree

eski

4 hrs

-> Thanks, eski. There should be a way for Taña to get the points.

1 hr confidence:

peer agreement (net): +1

perception beats reality/perception trumps reality

Explanation:
perception beats reality OR perception trumps reality

(other options)

Barbara L Pavlik
United Kingdom
Local time: 06:35
Native speaker of:

English

11 mins confidence:

perception is reality

Explanation:
Se trata de una de las reglas doradas del marketing. Podría incluir algún link como referencia pero, si buscas la frase entrecomillada en Google, vas a encontrar más de 6.000.000 de resultados.

Suerte!

--------------------------------------------------
Note added at 31 minutos (2011-12-13 18:01:49 GMT)
--------------------------------------------------

Sorry for writing in Spanish! As I said, this is one of the golden rules of marketing. I could include some reference links but, if you search this phrase in Google, you will get more than 6,000,000 results.

--------------------------------------------------
Note added at 8 horas (2011-12-14 02:13:08 GMT)
--------------------------------------------------

In fact, the translation I suggested is a conclusion to which I arrived after doing some research on the Internet (I didn’t find a reference link showing that the Spanish term is an equivalent of my English translation, it is just a deduction).

The original text refers to a marketing study which allows to identify, among others, consumers and specialists’ perceptions of certain products and adds between brackets the phrase “percepción mata realidad” meaning that perception overpowers/is stronger than/trumps/beats/supplants reality. So, I understood that, for marketing purposes, perceptions are more important than reality... so important that they are worth being identified by means of a study.

In doing my research on the net, I searched for the words “perception” and “reality” and came across the phrase “perception is reality”, which refers to a marketing concept based on the philosophical debate of perception vs. reality. But why is perception more important than reality in marketing? Because what consumers perceive of a product is what will make them buy it (or not). This is what the concept of “perception is reality” is about… This is why “percepción mata realidad”. It seems like, in marketing, perception rules.

Now, considering that the concept was coined in the English-speaking world, I believe this should be respected and therefore the original English phrase should be used. “Percepción mata realidad” is already a translation of this Rolling Stone magazine concept (and indeed the less frequently used in the Spanish-speaking world).

Below are some links in which the term is explained in English and Spanish. I hope I made my suggestion clearer in this way.

http://smallbizbee.com/index/2011/07/29/a-marketing-strategy...

http://ezinearticles.com/?Marketings-First-Rule:-Perception-...

http://www.appraisalpress.com/news/articles/appraising_your_...

http://www.bienpensado.com/percepcion-es-realidad/

http://www.gacetadeprensa.com/noticia/6862/

http://www.mktglobal.iteso.mx/index.php?option=com_content&v...

CERES Trad
Argentina
Local time: 02:35
Works in field
Native speaker of:

Spanish

Peer comments on this answer (and responses from the answerer)

agree

philgoddard: Jenni's solution is closer to the Spanish, but this is more punchy.

4 mins

-> Thanks, philgoddard!

disagree

Giovanni Rengifo: This isn't what the source says.

2 hrs

-> This is a popular marketing/advertising concept coined by the Rolling Stone magazine some 20 years ago as the theme of an advertising campaign. So, I don't think it is possible to translate it literally. Thanks for your comment anyway!

neutral

Lisa McCarthy: Although your exprssion may be very common in the marketing world, I'm not convinced this is what the original says. Are there any refs that show that the Spanish term is actually equivalent to your English translation?

3 hrs

neutral

James A. Walsh: Totally see where you're coming from. But I really don't think this is the case here.

4 hrs

16 hrs confidence:

we see what we want to see

Explanation:
Another suggestion. This is a commonly used set expression which is what I believe you are asking for. While literally it is quite different, the meaning is similar to "percepción mata realidad".

Dr Neil Ashby
Spain
Local time: 07:35
Works in field
Native speaker of:

English
PRO pts in category: 8

17 hrs confidence:

perception is all

Explanation:
Not literal, of course, but it is in the logic of the proposition: if perception "kills" reality, then it is everything.

More importantly, it is what we say in English:

Perception Is All: Making Judgments
www.managetrainlearn.com/page/perception-is-allperception is all, an explanation and anecdote about why outside reality is about what we perceive it to be.

Marketing Training
www.commercial-awareness.com/marketing-training.phpThere are two meanings to marketing. Firstly there is marketing as a function, in the same way ... Perception is all. There is no such thing as a product. ...

S & S Marketing Inc. Marketing
www.zyworld.com/ssmarketng/Marketing.htmWe are regularly called upon to assist our clients on various marketing matters ... seriously in an age where brand perception is all, no matter the arena. ...

Perception is all : European Risk Insurance Management News ...
www.commercialriskeurope.com/cre/778/15/Perception-is-all/8 Jun 2011 – Perception is all. By Adrian Ladbury .... The market is trying and, as noted on the front page of yesterday's AIRMIC daily, in the cyber and ...

A valid and punchy translation, in my view.

David Ronder
United Kingdom
Local time: 06:35
Specializes in field
Native speaker of:

English
PRO pts in category: 8

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Changes made by editors

Dec 18, 2011 - Changes made by Jenni Lukac:
Created KOG entry	KudoZ term => KOG term
Dec 13, 2011 - Changes made by Taña Dalglish:
Language pair	English to Spanish => Spanish to English
Dec 13, 2011 - Changes made by anademahomar:
Language pair	Spanish to English => English to Spanish

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English translation: perception overpowers/is stronger than/trumps reality

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English translation: perception overpowers/is stronger than/trumps reality

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