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creencia normativa

English translation: normative belief

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Spanish term or phrase:	creencia normativa
English translation:	normative belief
Entered by:	Robert Mavros

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16:18 Jan 13, 2012

Spanish to English translations [PRO]
Bus/Financial - Marketing / Market Research

Spanish term or phrase: creencia normativa

Hi, I would appreciate your help with this term.

The document is about attitude towards mobile advertising:

Context:
"La influencia de la norma subjetiva o grupo de referencia se pueden definir como lo que los consumidores creen que otras personas pueden pensar de un de-terminado comportamiento. Al medir la influencia del grupo de referencia, Fish-bein & Ajzen (1975) identifican la utilización de dos medidas, (1) la creencia normativa, referida a lo que otras personas quieren que uno haga, y (2), la motiva-ción para cumplir con distintos referentes"

Thanks

Robert

Robert Mavros KudoZ activity Questions: 672 (10 open) (1 without valid answers) (62 closed without grading) Answers: 69 Spain
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normative belief

Explanation:
DCCPS: Health Behavior Constructs: Theory, Measurement ... dccps.cancer.gov/.../normative_beliefs/index.htm...En caché - Traducir esta página
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Each normative belief about an important other is multiplied by the person's ... the advent of Fishbein's theory of reasoned action (see Fishbein, 1980 xClose ...
Theory of planned behavior - Wikipedia, the free encyclopedia en.wikipedia.org/.../Theory_of_planned_behavi...En caché - Similares - Traducir esta página
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Normative belief: an individual's perception about the particular behavior, ... Recently, Fishbein and Cappella (2006) stated that self-efficacy is the same as ...
Theory of Reasoned Action www.cios.org/.../Gtheory_1reasoned.htmEn caché - Similares - Traducir esta página
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The theory of Reasoned Action was developed by Martin Fishbein and Icek Ajzen as an ... -strengthen a normative belief that supports the persuasive goal ...
Prediction and change of health behavior: applying the reasoned ... - Resultado de la Búsqueda de libros de Google books.google.es/books?isbn=0805859268...
Martin Fishbein, Icek Ajzen, Dolores Albarracín - 2007 - Health & Fitness - 309 páginas
The stepwise regression resulted in 2 of these normative beliefs obtaining significant beta weights: (1) normative belief about the casual partner, and (2) ...