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normativo

English translation: normative (reference groups)

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GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)

Spanish term or phrase:	normativo
English translation:	normative (reference groups)
Entered by:	Robert Mavros

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16:25 Jan 13, 2012

Spanish to English translations [PRO]
Bus/Financial - Marketing / Market Research

Spanish term or phrase: normativo

Hi, I would appreciate your help with this term.

The document is about attitude towards mobile advertising.

Term is almost at the end.

Context:
"La influencia de la norma subjetiva o grupo de referencia se pueden definir como lo que los consumidores creen que otras personas pueden pensar de un de-terminado comportamiento. Al medir la influencia del grupo de referencia, Fish-bein & Ajzen (1975) identifican la utilización de dos medidas, (1) la creencia normativa, referida a lo que otras personas quieren que uno haga, y (2), la motivación para cumplir con distintos referentes. Por otra parte Peter & Olson (1999) identifican dos grupos de referencia en la influencia de la norma subjetiva, (1) ****los normativos****, como son los padres y compañeros (Fitzgerarld & Arndt, 2002), y (2) los comparativos, como son los ídolos (Childers & Rao, 1992)."

Thanks

Robert

Robert Mavros KudoZ activity Questions: 672 (10 open) (1 without valid answers) (62 closed without grading) Answers: 69 Spain
Local time: 07:35

normative (reference groups)

Explanation:
Friends and family, as opposed to "comparative reference groups" represented by heroes etc., people we don't know.
Reference Groups and Opinion Leadership | Consumers Behavior ... www.icmrindia.org/courseware/.../CBC08.htmEn caché - Similares - Traducir esta página
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... of influence (normative reference group and comparative reference group); type ... An individual's reference group can range from family to a nation or a culture. ... Some important reference groups are friends, shopping groups, work groups, ...
Work: the sociology of work in Canada : papers in honour of Oswald ... - Resultado de la Búsqueda de libros de Google books.google.es/books?isbn=0886292417...
Audrey Wipper, Oswald Hall - 1994 - History - 571 páginas
For the academic women the model works as follows: Normative reference groups: ... Thus one's family, spouse, professor or friends establish the notion that ...
[PDF]
MODULE 7: SOCIOLOGICAL INFLUENCES ON CONSUMER ... www.nptel.iitm.ac.in/.../module 7l-32.pdf - Traducir esta página
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Formato de archivo: PDF/Adobe Acrobat - Vista rápida
influenced by various groups like family, friends, social class, reference groups, one's own .... normative reference groups and comparative reference groups. ...

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Note added at 19 mins (2012-01-13 16:45:16 GMT)
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[PDF]
Virtual communities: A marketing perspective www.rsm.nl/.../6C8B4ABBB8CF5CA1E04018A...Similares - Traducir esta página
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4 Mar 2009 – Hence, we expect that normative reference group influence on offline behavior is ..... Arndt [4] has found that sociable persons are more likely to ...
Reduced activation to implicit affect induction in euthymic bipolar ... linkinghub.elsevier.com/.../S0165-0327(06)002... - Traducir esta página
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de GS Malhi - 2007 - Citado por 46 - Artículos relacionados
As the variance of the normative reference group data could not be calculated ..... Andreasen et al., 1995 N.C. Andreasen, D.S. O'leary, T. Cizadlo, S. Arndt, ...
Existential threat and compliance with pro-environmental norms ... linkinghub.elsevier.com/.../S027249440900055... - Traducir esta página
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de I Fritsche - 2010 - Citado por 9 - Artículos relacionados
4 Sep 2009 – ... particularly when the normative reference group was in the same .... In a recent study on environmental concern Vess and Arndt (2008) have ...
Pharmacological Approaches www.scribd.com › ... › PsychologyEn caché - Traducir esta página
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4 Dec 2011 – time rather than against a normative reference group. In addition ..... Barrickman, L.L.,Perry,P.J.,Alle,A.J.,Kuperman,S.,Arndt,S.V.,Hermann,K.J. ...

Selected response from:

Edward Tully
Local time: 07:35

Grading comment

thanks :)
4 KudoZ points were awarded for this answer

Summary of answers provided

4 +4

normative (reference groups)

Edward Tully

confidant/confidante

rich.

Answers

16 mins confidence:

confidant/confidante

Explanation:
A possibility given the rest of the context and your other questions.

The confidant (pronounced /ˈkɒnfɪdænt/ or /ˌkɒnfɪˈdɑːnt/; feminine: confidante, same pronunciation) is a character in a story that the lead character (protagonist) confides in and trusts. Typically, these consist of the best friend, relative, doctor or boss.
http://en.wikipedia.org/wiki/Confidant

rich.
Mexico
Local time: 00:35
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