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La multicanalidad basada en silos

English translation: Silo-based multichannel marketing


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GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
Spanish term or phrase:La multicanalidad basada en silos
English translation:Silo-based multichannel marketing
Entered by: Clifford Schisler
Options:
- Contribute to this entry
- Include in personal glossary

13:10 Jan 18, 2012
Spanish to English translations [PRO]
Marketing - Marketing / Market Research / SMS Banking Marketing Manager Report
Spanish term or phrase: La multicanalidad basada en silos
La multicanalidad basada en silos, debido a la falta de integración, genera una experiencia de cliente demasiado inconsistente que despeña cualquier intento de estrategia centrada en el cliente.

I have a problem with SILOS in this context of marketing.... we are talking about banking practice and the use of SMS for interacting with customers etc.

Spanish from Chile
English USA
Clifford Schisler
Local time: 01:35
Silo-based multichannel marketing
Explanation:
Several ghits for the above.
Selected response from:

Marian Vieyra
United Kingdom
Local time: 06:35
Grading comment
Both answers are correct in my opinion. Thanks!
4 KudoZ points were awarded for this answer



Summary of answers provided
3 +1Silo-based multichannel marketing
Marian Vieyra
3The silo effect on multichannel marketing
Jane Martin


  

Answers


9 mins   confidence: Answerer confidence 3/5Answerer confidence 3/5 peer agreement (net): +1
Silo-based multichannel marketing


Explanation:
Several ghits for the above.


    Reference: http://community.nuance.com/blogs/expertsblog/archive/2011/1...
Marian Vieyra
United Kingdom
Local time: 06:35
Specializes in field
Native speaker of: Native in EnglishEnglish
PRO pts in category: 20
Grading comment
Both answers are correct in my opinion. Thanks!

Peer comments on this answer (and responses from the answerer)
agree  neilmac: As if the world needed yet another neologism...
18 hrs
  -> Thanks, neilmac
Login to enter a peer comment (or grade)

20 hrs   confidence: Answerer confidence 3/5Answerer confidence 3/5
The silo effect on multichannel marketing


Explanation:
I have just reworded the first answer as otherwise it sounds like a positive thing whereas it is actually just the opposite.

Example sentence(s):
  • The Silo Effect in business refers to the lack of communication and cross-departmental support often found in large companies.

    Reference: http://www.passionforbusiness.com/articles/silo-effect.htm
Jane Martin
Local time: 06:35
Works in field
Native speaker of: Native in EnglishEnglish
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