prescriptor
English translation: opinion leader, consumer motivator
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| 04:48 Sep 17, 2001 |
| Spanish to English translations [PRO] | |||||||
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|  Selected response from: tazdog (X) Spain Local time: 03:23 | ||||||
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| 4 +1 | opinion leader, consumer motivator |
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| 4 | prescriptor |
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Answers
25 mins confidence: 
prescriptor Explanation: Es igual en inglés que en español. Diccionario Eurodicautom Saludos, Mireia |
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| The asker has declined this answer Comment: Having checked the eurodic. I didn't find this answer. Sorry | ||
55 mins confidence: peer agreement (net): +1
peer agreement (net): +1opinion leader, consumer motivator Explanation: Here are some options for you. The first definition is in catalán, and I don’t think that the English term "gatekeeper" is appropriate, as I did not find this meaning for it. prescriptor -a m i f [Màrqueting] es prescriptor fr prescripteur en gatekeeper; prescriptor Persona que desinteressadament aconsella, recomana o prescriu la compra d'un producte o servei relacionat amb la seva professió o els seus coneixements tècnics. Nota: Per exemple, un metge que prescriu un medicament determinat o bé un professor d'informàtica que aconsella un alumne en la compra d'un ordinador. http://www.geocities.com/Athens/Oracle/7229/Termes/Arxius/cs... Spanish Term prescriptor Definition profesional que,mediante su consejo a los consumidores,influye sobre la venta del producto o servicio franquiciado Reference IBERFRANQUICIA English Term prescriber;consumer motivator Líder de Opinión/ Opinion Leader: Individuo que ejerce una influencia personal sobre otros. No se trata de un líder en sentido estricto, sino de un "experto" sobre un producto o servicio. Se le denomina también "prescriptor" y actúa de intermediario entre los medios de comunicación de masas y los consumidores. (http://www.adlatina.com/html/glosario/glosarioJKL.php3) How do ideas make the transition from early adopters to the cultural mainstream? The key is opinion leaders. Opinion leaders are people who are living archetypes that embody the norms and values of a social group. (Martha Stewart provides an excellent example; she embodies traditional homemaking skill and values.) If an opinion leader adopts a trend, many members of the same social group are likely to follow. Hence one useful way to judge the potential impact of a trend is to follow the diffusion path; if it is adopted by opinion leaders it will likely be widely adopted; if opinion leaders ignore it, other people probably will, too. (http://www.cheskin.com/how/trendtrack/trendtrack.html) Hope it helps. as noted |
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