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Spanish to English translations [PRO]
Marketing - Psychology / Pharmaceutical sales | | Spanish term or phrase: líder de opinión | This is from a list of information items that the sales rep should compile. If possible, I'd like to have a hyphenated expression like "decision-maker" / "power-broker" / "trend-setter"...
Context:
Data importante sobre el médico como otros trabajos, puestos que ocupa, si es **líder de opinión** o líder prescriptor, si pertenece a sociedades o asociaciones |
|  Muriel VasconcellosKudoZ activityQuestions: 520 (none open) ( 113 closed without grading) Answers: 4588
United States
| | Local time: 09:13
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| | opinion leader | Explanation:
A term commonly encountered in marketing.
Marketing Dictionary: opinion leader
Individual whose ideas and behavior serve as a model to others. Opinion leaders communicate messages to a primary group, influencing the attitudes and behavior change of their followers. Therefore, in certain marketing instances, it may be advantageous to direct the communications to the opinion leader alone to speed the acceptance of an advertising message. Because of the important role opinion leaders play in influencing markets, advertisers have traditionally used them to give testimonials.
http://www.answers.com/opinion leader |
| Selected response from:
argosys
Local time: 00:13
| Grading comment Thanks! I wasn't familiar with the term, but now I'm seeing it a lot when I search the Internet for this project.
4 KudoZ points were awarded for this answer |
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| Discussion entries: 0 |
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Automatic update in 00:
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32 mins confidence:  peer agreement (net): +8 opinion leader
Explanation:
A term commonly encountered in marketing.
Marketing Dictionary: opinion leader
Individual whose ideas and behavior serve as a model to others. Opinion leaders communicate messages to a primary group, influencing the attitudes and behavior change of their followers. Therefore, in certain marketing instances, it may be advantageous to direct the communications to the opinion leader alone to speed the acceptance of an advertising message. Because of the important role opinion leaders play in influencing markets, advertisers have traditionally used them to give testimonials.
http://www.answers.com/opinion leader
| argosys
Local time: 00:13
Works in field
Native speaker of:  English
PRO pts in category: 12
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| | Grading comment | Thanks! I wasn't familiar with the term, but now I'm seeing it a lot when I search the Internet for this project. |
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The translation workplace 
