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Spanish to English translations [PRO]
Tourism & Travel / Promotional tourism brochure | | Spanish term or phrase: Preescriptor | Promotional brochure for a sports port (PORT FORUM) in Barcelona.
....Este tipo de cliente vendrá como consecuencia de una actividad de marketing relacional desarrolada con Tour operadores y Preescriptores (agencias de viajes, información turística, medios de communicación especializados, etc). |
|  Jason Willis-LeeKudoZ activityQuestions: 1105 (none open) ( 1 without valid answers) ( 30 closed without grading) Answers: 112
| | Local time: 21:05
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| | consumer motivator, opinion leader | Explanation:
In marketing terms a "prescriptor" is someone that has enough power to "convince" regular users that the product is good, the event worthwhile attending, and so on.
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Note added at 27 mins (2005-09-06 08:08:44 GMT)
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I have always seen the word written as "prescriptor" though.
One example: To promote frozen food we, once, used as prescriptor one famous doctor. Our aim was to communicate that frozen food was healthy. |
| Selected response from:
Penelope Ausejo
Spain
Local time: 21:05
| Grading comment Thanks pepis, like it a lot...
4 KudoZ points were awarded for this answer |
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| Discussion entries: 0 |
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The translation workplace 
