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Spanish to English translations [PRO] Bus/Financial - Tourism & Travel
Spanish term or phrase:prescriptor
I am having a terrible time with this word. It appears throughout the presentation. The first paragraph is representative of how its being used through out. The second paragraph contains information regarding who this company views as "presriptores"
Trasladaremos el “XXXXXXXXX Service” al lugar de trabajo de nuestros prescriptores. Tras concertar una cita, será el propio staff del hotel quien realice la visita. Vestirán sus uniformes más emblemáticos y servirán un coffe break, un brunch o un Afternoon Tea al más puro estilo “XXXXXXXXXXX”.
Para la consecución de nuestros objetivos y en respuesta a nuestra estrategia, proponemos la creación de unos mecanismos de comunicación que se irán adaptando a nuestro público objetivo, tanto clientes habituales y potenciales como a ***prescriptores entendiendo por estos industria turística y medios de comunicación ****.
Explanation: 2.28 million hits using a Yahoo search.
From the 1st link:
"Clout. That topic has been popular lately. In a marketplace where consumers are deluged daily by 10,000 to 30,000 commercial messages and 200 or so personalized messages, key influencers increasingly help shape how products and services are bought, perceptions formed and trends launched.
Influencers have become the ‘holy grail’ for today’s marketers. Nearly every organization acknowledges the value of and feels the impact of influencers."
The 2nd link is to the Wikipedia entry "Influencer Marketing".
-------------------------------------------------- Note added at 1 hora (2007-10-18 17:11:59 GMT) --------------------------------------------------
If you would like a very general word, you could use "recommenders", or "advocates". "Recommenders" is the word that runs through a WordReference thread entitled "prescriptor", where the term is defined like this: "Un prescriptor es alguien que recomienda tu producto (por ejemplo, un arquitecto al constructor) sin que tenga en principio capacidad de decidir la compra." http://forum.wordreference.com/showthread.php?t=97523
The agency representing the customer had me use "buying advisors". But I think that influencer is really the right word. Some industries have particular influencers, for instance this one could have been "travel advisors". If I had my way, I probably would have put "travel advisors and other influencers". Base on the wiki article and some additional research, influencer marketing is definitely a correct usage, which makes those who influence our decision about which hotel we stay in, "influencers". 4 KudoZ points were awarded for this answer
Yes, Alvaro, I saw them, but I couldn't square them with what I'm doing. Maybe travel advisors? But this includes press as well as agencies. I' m having trouble getting a good word or set of words in English. I may need one for the tourist industry and one for the media. What to you think?
Hi Ronnie. I think you might find the answer to that using ProZ.com Search. There are several entries (I checked only y'day as the same q. came u). Cheers. :O)
Automatic update in 00:
Answers
1 hr confidence:
Promoter
Explanation: Promoter
Promoters develop marketing strategies for events ranging from rock concerts to international chess tournaments. Event promoters work with television, ... www.princetonreview.com/cte/profiles/dayInLife.asp?careerID... - 32k - Cached - Similar pages - Note this
-------------------------------------------------- Note added at 1 hr (2007-10-18 16:45:15 GMT) --------------------------------------------------
Explanation: 2.28 million hits using a Yahoo search.
From the 1st link:
"Clout. That topic has been popular lately. In a marketplace where consumers are deluged daily by 10,000 to 30,000 commercial messages and 200 or so personalized messages, key influencers increasingly help shape how products and services are bought, perceptions formed and trends launched.
Influencers have become the ‘holy grail’ for today’s marketers. Nearly every organization acknowledges the value of and feels the impact of influencers."
The 2nd link is to the Wikipedia entry "Influencer Marketing".
-------------------------------------------------- Note added at 1 hora (2007-10-18 17:11:59 GMT) --------------------------------------------------
If you would like a very general word, you could use "recommenders", or "advocates". "Recommenders" is the word that runs through a WordReference thread entitled "prescriptor", where the term is defined like this: "Un prescriptor es alguien que recomienda tu producto (por ejemplo, un arquitecto al constructor) sin que tenga en principio capacidad de decidir la compra." http://forum.wordreference.com/showthread.php?t=97523
Deborah Lockett Local time: 09:02 Meets criteria Specializes in field Native speaker of: English PRO pts in category: 155
Grading comment
The agency representing the customer had me use "buying advisors". But I think that influencer is really the right word. Some industries have particular influencers, for instance this one could have been "travel advisors". If I had my way, I probably would have put "travel advisors and other influencers". Base on the wiki article and some additional research, influencer marketing is definitely a correct usage, which makes those who influence our decision about which hotel we stay in, "influencers".
Notes to answerer
Asker: Influencer, the Wiki article was great. But can I say that they are going to serve lunch to "influencers"? Can we find another word that encompasses all influencers whether they are part of the industry - travel advisors - or media?
Explanation: it's tricky ! don't know if this could work here - i.e. people who dictate consumer opinion / make choices for them. I presume 'trendsetters' is off track ?
-------------------------------------------------- Note added at 2 hrs (2007-10-18 17:24:53 GMT) --------------------------------------------------
via the French term 'prescripteur' I found that the literal translation 'prescriber' got most votes (not limited to medical nowadays). I also noted 'consumer motivator'. Any help ?
ormiston Local time: 10:02 Meets criteria Specializes in field Native speaker of: English PRO pts in category: 20
The translation workplace 
peer agreement (net): +1
