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Profilering, profilverksamhet

English translation: market positioning/brand imaging activities

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GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)

Swedish term or phrase:	Profilering, profilverksamhet
English translation:	market positioning/brand imaging activities
Entered by:	Mats Wiman

Options:
- Contribute to this entry
- Include in personal glossary

18:54 Jul 29, 2003

Swedish to English translations [PRO]
Bus/Financial - Advertising / Public Relations / Advertising

Swedish term or phrase: Profilering, profilverksamhet

For an advertising/branding company:

"I vår profilverksamhet ingår även design och produktion av exklusiva skinnjackor under varumärket RocketJack."

I know that "profiling" seems like the obvious answer, but that can also refers to gathering data on advertising subjects, and racial profiling, etc. Other ideas might be "Specialty advertising", "Branding", "Imaging". Any former ad peopl out there?

David Rumsey KudoZ activity Questions: 1922 (4 open) (22 without valid answers) (19 closed without grading) Answers: 82
Local time: 12:20

market positioning activities

Explanation:
eller
brand identity work

Professional experience

Selected response from:

Mats Wiman
Sweden
Local time: 21:20

Grading comment

I actually went with "Brand Imaging" in this case.
3 KudoZ points were awarded for this answer

Summary of answers provided

5 +4

market profile

Paul Larkin

market positioning activities

Mats Wiman

Answers

26 mins confidence:

market positioning activities

Explanation:
eller
brand identity work

Professional experience

Mats Wiman
Sweden
Local time: 21:20
Native speaker of:

Swedish
PRO pts in category: 3

Grading comment

I actually went with "Brand Imaging" in this case.

4 hrs confidence:

peer agreement (net): +4

market profile

Explanation:
I prefer -
'Our market profile also includes the design and production of exclusive leather jackets which sell under under the brand-name 'Rocket Jack'.'

Paul Larkin
Local time: 20:20
Native speaker of:

English

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Profilering, profilverksamhet

English translation: market positioning/brand imaging activities

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Profilering, profilverksamhet

English translation: market positioning/brand imaging activities

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Answers

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ProZ.com ideas

KudoZ™ translation helpThe KudoZ network provides a framework for translators and others to assist each other with translations or explanations of terms and short phrases.

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The KudoZ network provides a framework for translators and others to assist each other with translations or explanations of terms and short phrases.