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brus(et)

English translation: noise

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GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
Swedish term or phrase:brus(et)
English translation:noise
Entered by: Bjørnar Magnussen
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10:06 Mar 11, 2007
Swedish to English translations [PRO]
Marketing - Marketing / Market Research
Swedish term or phrase: brus(et)
"brus"/"bruset" in the specific context of mass-advertising/marketing. I know what is meant but wondered if anyone could come up with a good English equivalent. Grateful for any help.
Mark Andrew Thompson
United Kingdom
Local time: 16:26
noise
Explanation:
There might be other alternatives, but I am pretty sure that "noise" is the standard term in marketing as well as in semantic theory.
Selected response from:

Bjørnar Magnussen
Local time: 17:26
Grading comment
Many thanks for a very helpful reply.
4 KudoZ points were awarded for this answer

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Summary of answers provided
5noise
Bjørnar Magnussen


  

Answers


1 hr   confidence: Answerer confidence 5/5
noise


Explanation:
There might be other alternatives, but I am pretty sure that "noise" is the standard term in marketing as well as in semantic theory.

Example sentence(s):
  • Sändaren kodar in sitt budskap i form av ett meddelande som avkodas av mottagaren. Det meddelande som mottagaren tar emot är sällan exakt detsamma som skickats, på grund av störande brus (noise).
  • Noise any influence external to the sender or receiver which distorts the message in the communication process. See Communication Process. (Marketing dictionary)

    Reference: http://www.fek.lu.se/supp/supp_download.asp?EB_iid=%7BCBFFB5...
    Reference: http://www.buseco.monash.edu.au/mkt/dictionary/nnn.php
Bjørnar Magnussen
Local time: 17:26
Works in field
Native speaker of: Native in NorwegianNorwegian
PRO pts in category: 20
Grading comment
Many thanks for a very helpful reply.
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