 Member since Nov '05
Working languages: French to English
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|  Stephanie Mitchel
The Right Register
Austin, Texas Local time: 04:36 CST (GMT-6)
Native in: English  | | |
Freelancer,  Verified member | | Translation, Editing/proofreading, Website localization | | Specializes in: | | Investment / Securities | International Org/Dev/Coop | | Government / Politics | Finance (general) | | Law: Contract(s) | Education / Pedagogy | | Social Science, Sociology, Ethics, etc. | Advertising / Public Relations | | Business/Commerce (general) |
| Also works in: | | Human Resources | Telecom(munications) | | Insurance | Economics | | Medical: Health Care | Journalism | | Cinema, Film, TV, Drama | Real Estate | | Marketing / Market Research | Tourism & Travel |
More Less | | PRO-level points: 139, Questions answered: 109, Questions asked: 1473 | 0 projects entered
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More Less | Sample translations submitted: 2 | French to English: Advertising/PR | Source text - French
Quelle communication
pour Air X ?
28 Juillet 2003
1
Le constat
Air X est devenue la première compagnie aérienne « low cost » en Europe et notamment en France. Entreprise performante, elle est mal connue des médias français et ne bénéficie pas aujourd’hui de l’image à laquelle elle pourrait légitimement prétendre. La notoriété de Air X en France est assez faible et l’image de la compagnie reste floue. Les attaques répétées des grands transporteurs aériens et les procès engagés pour concurrence déloyale concourent à brouiller l’image de la compagnie.
Par ailleurs, les compagnies « low cost » ont la réputation de maltraiter leurs salariés avec une politique sociale à minima et certains articles, tel que celui paru au mois de mai dernier dans Alternatives économiques reprennent ce cheval de bataille et nuisent à l’image de la compagnie.
Cette image floue qui souffre d’une connotation négative est paradoxale et dangereuse.
Paradoxale, parce que les clients plébiscitent Air X. La clientèle de Air X augmente de 30 % par an, son taux de remplissage est élevé et elle est la première compagnie en Europe en terme de ponctualité.
Dangereuse, parce qu’elle peut laisser penser aux clients potentiels que Air X casse les prix au détriment de la sécurité. Et elle peut laisser penser aux milieux d’affaires que son succès sera éphémère, parce que basé sur un modèle économique fragile.
Autant d’arguments que la concurrence ne se gêne pas d’exploiter auprès de la presse.
Il faut donc réagir avec la volonté de construire, dans le temps, une image claire et pérenne.
| Translation - English
What Image Should Air X Project?
July 28, 2003
1
Background
Air X has become the leading low-cost airline company in Europe, especially in France. This high-performance company is not well known to French media, and does not yet enjoy the image to which it could legitimately lay claim. Air X’s reputation in France is rather weak, and the company’s image is still unclear. Repeated attacks by the major air carriers and lawsuits for unfair competition have added to the confusion.
Furthermore, the reputation of low-cost companies is that they mistreat their employees, providing minimal benefits – and some articles, including the one that appeared last May in the French periodical Alternatives Economiques, pick up that cliché, damaging the company’s image.
This unclear image, which suffers from a negative connotation, is paradoxical and dangerous.
Paradoxical in that Air X is attracting customers in droves. Air X sees a 30% increase in customers yearly, has a high fill factor and leads in on-time service in Europe.
Dangerous in that it may suggest to potential customers that Air X slashes prices at the expense of safety. And it may suggest to the business world that Air X’s success will be fleeting, because it's based on a fragile economic model.
Naturally, the competition eagerly passes these arguments on to the press.
So we must react with the drive to build a clear and lasting image over time.
| French to English: IT Ad
Detailed field: Advertising / Public Relations | Source text - French
Advertisement for Computer Associates, by Zunz & Associés, 1994.
La Nouvelle Génération Windows.[extrait]
Voilà les logiciels de Computer Associates, la gamme Windows la plus simple et la plus complète du marché. Avec Computer Associates, il n’y a pas d’âge pour Windows.
Couvrant tous les domaines d’applications, du traitement de texte aux bases de données en passant par la gestion de projet et l’aide à la décision, les logiciels Windows de Computer Associates ont un point commun : leur facilité d’utilisation. Seule condition requise pour en bénéficier : une souris.
Nos logiciels tirent le meilleur parti de Windows dans un but unique : rendre votre travail plus facile et plus efficace.Choisir les logiciels Windows de Computer Associates, c’est également choisir un leader mondial de l’industrie du logiciel implanté dans 26 pays.Appelez dès maintenant notre numéro vert 05.17.07.44 pour recevoir une disquette de démonstration gratuite du logiciel de votre choix.
CA-SuperProject, la maîtrise de vos projets
CA-Textor, le traitement de texte sans complexe
CA-SuperDB, la gestion de fichiers pour tous
CA-UpToDate, la nouvelle dimension de votre espace temps
dBFast, la pérennité de vos applications dBase
CA-Compete!, vos tableaux sous tous les angles
| Translation - English
Advertisement for Computer Associates, by Zunz & Associés, 1994.
The Next Windows Generation.[excerpt]
Introducing Computer Associates software, the simplest and most complete Windows line on the market. With Computer Associates, Windows is forever young.
In every type of application—from word-processing to databases, project management and decision-making—Computer Associates’ Windows software packages have one thing in common: they’re user-friendly. All you need is a mouse.
Our software brings you the best of Windows with one goal: making your work easier and more effective.Choosing Windows software by Computer Associates means you’re choosing a world leader in the software industry with a presence in 26 countries.Call our toll-free number (+ 05-17-07-44) now to get a free sample diskette of the software of your choice.
CA-SuperProject: master your projects
CA-Textor: worry-free word processing
CA-SuperDB: file management for everyone
CA-UpToDate: a new dimension in your space and time
dBFast: for the durability of your dBase applications
CA-Compete!: all the right angles for your graphs and charts
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More Less | Art, Business, Contracts, Expressions, Financial, Health, IT, Labor/Employment, Legal, Literary, Military, Miscellaneous, Multimedia, Production, Proverbs, Technical, Telecommunications
More Less | | Master's degree - Monterey Institute of International Studies | | Years of translation experience: 12. Registered at ProZ.com: Sep 2000. Became a member: Nov 2005. | | N/A | French to English (American Translators Association, verified)
| | ATA | | Adobe Photoshop, Microsoft Excel, Microsoft Word, Publisher, Termium, Powerpoint, SDL TRADOS | | English (DOC) | | Stephanie Mitchel endorses ProZ.com's Professional Guidelines. | | About me I have 16 years' experience in a variety of areas, specializing in Government/NGOs, Public Health, Finance, Economics and Law.
Representative projects:
NGOs: Global Fund Rounds 7, 8, 9, 10. PATH Program budgets and grants. Country analyses for AFD (Agence France Développement).
Finance: Fund reports, annual reports, International Accounting Standards.
Law: Evidence in international lawsuits. Pleadings and conclusions. Contracts of every kind.
Qualifications:
- Master of Arts in Translation, Monterey Institute of International Studies, 1995.
- BA in French, Wellesley College, 1990.
- Institut Supérieur d'Interprétation et de Traduction, Paris, 1993/4.
- Université de Provence, Aix-en-Provence, 1988/9.
- ATA-certified.
- Volunteer, Translators Without Borders.
- Three years' residence in France.
Client comments:
"It's always a pleasure reading your translations."
Kylie Pinero-Ritchie, Renault SA
"You have a gift for interpreting and it was instrumental in making a potentially very complicated and difficult procedure go extremely smoothly."
Scott Campbell, M.D., Capital Imaging Associates, CAQ, Neuroradiology
"I told [...] my attorney, how happy I am with your services and he is going to send you all his clients now!!!"
Elisabeth Foriel, Bridging Residential SARL
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Keywords: children, comic, art, conference, consecutive, contract, corporate, financial, graphic, novel, health, history, hotel, human rights, intellectual, property, interpreting, law, legal, ngo, outreach, patent, performance, telecom, trados, travel, tourism, wine, food, youth, gastronomie, viniculture, vin, tourisme, voyage, spectacle, brevet, action, social, droit, interprétation, propriété, intellectuelle, santé, soins, bande dessinée, bd, histoire, hôtel, restauration, finance, financier, entreprise, contrat, consécutif, consécutive, simultané, enfant, jeunesse, ong, conférence, liaison
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Nov 21, 2011 |
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