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 Member since Jan '12
Working languages: English to Chinese
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| Danxi Shen
Language is my key to success, and yours
Beijing, Beijing, China Local time: 11:30 CST (GMT+8)
Native in: Chinese  | |
| Freelancer | | Translation, Interpreting, Editing/proofreading, Website localization, Software localization, Subtitling, Post-editing, Transcription | | Specializes in: | | Finance (general) | IT (Information Technology) | | International Org/Dev/Coop | Internet, e-Commerce | | Media / Multimedia | Journalism |
| Also works in: | | Accounting | Automotive / Cars & Trucks | | Business/Commerce (general) | Law: Contract(s) | | Linguistics | Marketing / Market Research | | Surveying |
More Less | Sample translations submitted: 1 English to Chinese: Marketwatch：8月游戏销量再度跳水 Video game sales slump again in August
General field: Tech/Engineering
Detailed field: Games / Video Games / Gaming / Casino | Source text - English
Video game sales fell again in the month of August to even weaker-than-expected levels, as strong sales of the latest "Madden NFL" game failed to boost sales of other new titles and game consoles.
Sales of game software in the U.S. fell by 14% in August compared to the same month last year, according to data released by the NPD Group late Thursday.
Analysts had been expecting a drop of closer to 10%, on average. New releases for the month were led by strong sales of "Madden NFL 11," but other releases such as "Mafia II" and "Kane & Lynch 2: Dog Days" failed to outperform big titles from last August, which included the popular "Batman: Arkham Asylum."
"This year the top 10 games sold 3.3 million units as opposed to 4.1 million for the top 10 last year," Anita Frazier of NPD said in Thursday's report.
Game sales were in a slump all summer. The industry is expected to see improvement in September, with the release of the expected blockbuster "Halo Reach" from Microsoft Corp. /quotes/comstock/15*!msft/quotes/nls/msft (MSFT 27.02, 0.13, 0.48%) and the new PlayStation Move motion control platform from Sony Corp. /quotes/comstock/13*!sne/quotes/nls/sne (SNE 36.32, -0.24, -0.66%) (JP:6758 3,020, -20.00, -0.66%)
Among game consoles, only the PlayStation 3 saw a gain in unit sales from July, moving 226,000 units compared to 210,000 units the month before. The Xbox 360 from Microsoft and the Wii from Nintendo /quotes/comstock/11i!ntdoy (NTDOY 35.11, 0.11, 0.31%) (JP:7974 23,450, 90.00, 0.39%) saw unit sales fall from July.
Electronic Arts /quotes/comstock/15*!erts/quotes/nls/erts (ERTS 15.18, 0.10, 0.66%) had the strongest month among publishers, with "Madden NFL 11" selling more than 1.8 million units for the PS3 and 360 platforms. That's up 14% from the previous iteration's performance last August.
"Mafia II" from Take-Two Interactive /quotes/comstock/15*!ttwo/quotes/nls/ttwo (TTWO 11.99, 0.52, 4.53%) was the only other new release to make the top-10 list for the month. Activision Blizzard's /quotes/comstock/15*!atvi/quotes/nls/atvi (ATVI 12.30, 0.22, 1.82%) "Call of Duty: Modern Warfare 2" continued to sell strong nine months after its release, ranking 8th for the month. | Translation - Chinese
8月全美电子游戏销量再度跳水，甚至低于预期水平。新版《疯狂橄榄球11》（Madden NFL）的畅销也并未带动其他游戏产品以及终端的销售。
市场研究公司NPD Group周四发布统计报告称，8月全美游戏软件销量比去年同期下跌14%，此前业内平均预期下跌幅度为10%。除了销售强劲的《疯狂橄榄球11》，其他新发布的游戏如《黑手党2》（Mafia II）、《凯恩和林奇2：伏天》（Kane & Lynch 2: Dog Days）和《蝙蝠侠：阿甘疯人院 2》（Batman: Arkham Asylum）均未拿出令人满意的销售业绩。NPD研究院安妮塔·弗莱泽（Anita Frazier）在周四的报告中称：“今年最热门的十大游戏总销量仅为330万，而去年同期的十大游戏总销量达410万。
由于季节性因素，夏天始终是游戏销售的低谷。业界预期9月销量会有所回升，加上微软计划发布的《光环：致远星》（Halo：Reach）有望成为销量热门，以及索尼全新的动作控制平台也被寄予重大期望。
游戏控制台方面，只有索尼PS 3的单位销量比7月有所增加，从21万台增加到22.6万台。微软Xbox 360及任天堂Wii的单位销量环比均出现下滑。
游戏开发商方面，EA的业绩最为突出，《疯狂橄榄球11》卖出了超过180万份，比上一版本在去年8月的销量高出14%。
除《疯狂橄榄球11》外，《黑手党2》是唯一一个挤进销量前十排名的新游戏。《使命召唤6：现代战争2》（Call of Duty: Modern Warfare 2）在发布9个月之后依然销量骄人，本月居销量排行榜第8位。 |
More Less | | Master's degree - Beijing Foreign Studies University | | Years of translation experience: 4. Registered at ProZ.com: Oct 2010. Became a member: Jan 2012. | | N/A | | N/A | | N/A | | Adobe Acrobat, Adobe Photoshop, Microsoft Excel, Microsoft Word, Powerpoint, SDL TRADOS | | Keywords: Chinese, technology, art, literature, energy
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