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English to Malay - Standard rate: 0.10 USD per word / 30 USD per hour
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Sample translations submitted: 1
English to Malay: Abstract General field: Marketing Detailed field: Marketing / Market Research
Source text - English Theme parks emerge as another major tourism industry attraction in the Asia. Theme park design and layout are often sophisticated and thus constitute a challenge to the way people access this type of tourism infrastructure. Developing theme park identity is essential for successful wayfinding and in creating space for more legible and user-friendly experience. In recent years, wayfinding has become an issue on how visitors find their way into the theme park. However, only few studies explore visitor behavior related to spatial layout and the choice of activities that they prefer most. This research investigates visitors’ wayfinding behavior in the theme park by determining the pattern of movement to improve the physical environment. The study was conducted at Universal Studio in the city-state of Singapore. The researcher used a questionnaire survey to elicit data from 229 theme park visitors. The aspects investigated include visitors’ perceptions on design, facilities, choices and preference. In addition to that, a behavioral observation was conducted to complement the questionnaire. The study data was analyzed using Rasch Measurement Model with the aid Rasch Winstep software. This study found that patterns of behavior based on specific intentions, attitudes and motivation were most significant and were identified through typology of spatial temporal behavior. It also discovered that the rules of human wayfinding behavior could be grouped into two types: environment behavior and physical behavior. Both behaviors can be merged to improve the flow of visitors which indicate that, spatial and the individual factors do affect familiarity with the environment. Therefore, as for the individual behavior wayfinding, they tend to be more anxious in looking for strategy preference, facing the difficulties and performance than group visitors who exhibited a sense of calmness and less of wayfinding errors. The findings of this research can help to give insights for decision support particularly space designers, policymakers and theme park managers and other stakeholders in tourism, arts and recreation industry.
Translation - Malay Taman-taman tema muncul sebagai satu lagi tarikan utama industri pelancongan di Asia. Reka bentuk dan susun atur taman tema yang lazimnya canggih dan memberikan cabaran kepada pengunjung yang datang ke infrastruktur pelancongan seperti ini. Membangunkan identiti taman tema yang berjaya menentukan arah tuju dan berjaya dalam mewujudkan ruang untuk lebih mudah diterima serta memberi pengalaman mesra pengunjung adalah penting. Dalam beberapa tahun kebelakangan ini, penentuan arah tuju telah menjadi isu kepada pengunjung tentang bagaimana mereka hendak menentukan arah tuju di dalam taman tema. Walau bagaimanapun, hanya beberapa kajian yang mengkaji tingkah laku pengunjung berkaitan dengan susun atur ruang dan pilihan aktiviti yang mereka paling sukai. Kajian ini menyelidik tingkah laku pengunjung dalam menentukan arah tuju di dalam taman tema dengan menentukan corak pergerakan untuk membaiki persekitaran fizikal. Kajian ini telah dijalankan di Universal Studio yang terletak dalam ibu negara Singapura. Pengkaji menggunakan kajian soal selidik untuk mendapatkan data daripada 229 orang pengunjung taman tema tersebut. Aspek-aspek yang dikaji termasuk persepsi para pengunjung terhadap reka bentuk, kemudahan, pilihan dan kesukaan. Selain itu, pemerhatian terhadap tingkah laku juga turut dijalankan bagi melengkapkan soal selidik tersebut. Data kajian telah dianalisis menggunakan Model Ukuran Rasch dengan bantuan perisian Rasch Winstep. Kajian ini mendapati bahawa corak tingkah laku berdasarkan keinginan tertentu, sikap dan motivasi adalah lebih penting dan telah dikenal pasti melalui penjenisan ruang tingkah laku sementara. Ia juga mendapati bahawa kaedah-kaedah kelakuan menentukan arah tuju seseorang boleh dibahagikan kepada dua jenis: tingkah laku persekitaran dan tingkah laku fizikal. Kedua-dua tingkah laku boleh digabungkan untuk membaiki aliran pengunjung yang menunjukkan bahawa ruang dan faktor-faktor individu memberi kesan kemesraan dengan persekitaran. Oleh itu, sebagai seorang individu yang bertingkah laku menentu arah tuju, mereka cenderung untuk menjadi lebih cemas dalam mencari keutamaan strategi, sanggup menempuh kesukaran dan lebih bersedia berbanding kumpulan pengunjung yang mempamerkan rasa ketenangan dan kurang khuatir terhadap kesilapan menentukan arah tuju. Hasil kajian ini boleh membantu untuk memberi pandangan dalam menyokong keputusan terutamanya kepada pereka ruang, pembuat dasar dan pengurus taman tema dan pihak berkepentingan yang lain dalam industri pelancongan, kesenian dan rekreasi.
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Translation education
Other - Malaysian Institute of Translation & Books (ITBM)
Experience
Years of experience: 17. Registered at ProZ.com: May 2014.
Adobe Acrobat, Google Translator Toolkit, memoQ, Microsoft Excel, Microsoft Office Pro, Microsoft Word, Polyglot, Passolo, Powerpoint, Trados Studio, XTM
CV/Resume
CV available upon request
Bio
I am professionally certified by Malaysian Institute of Translation & Books, a native speaker of Malay and an expert user of English, educated in English from primary school up to tertiary education. A Bachelor Degree of Accounting with Honor holder from Malaysian National University (UKM).
15 years worked in corporate world of international company specificaly in financial which requires good command of English both speaking and writing and strong ability to translate and interpret from English to Malay and vice versa.
With 8 years experienced in translating business proposals, financial statements, management reports, contracts and agreements, product description, terms & condition, process flow from English to Malay as part of work assignments.
Experienced in translating autobiography, annual report, software, user interface, blog, contract and agreements, letters, questionnaires, birth and marriage certificates, instructions, abstracts, project papers, journals, user manuals and other document type since became a full-time freelance translator.
Currently work on on-going translation and review for projects related to apps.
Keywords: Accounting, marketing, tele-communications, manufacturing, banking, investment, SAP, English Malay translator, freelance translator, Human Resources. See more.Accounting, marketing, tele-communications, manufacturing, banking, investment, SAP, English Malay translator, freelance translator, Human Resources, Native Malay Translator, manuals, Questionnaire, Survey, Operating Manual, Language Translator, Malay language translator, Penterjemah, English Malay language translator, Penterjemh Melayu, Penterjemah Inggeris ke Bahasa Malaysia, Translation service from English to Malay, English-Malay translator, English > Malay translator. See less.
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