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Transcreating Headlines is one of the most interesting parts of a translator’s job, especially when it will be seen around the world. This is especially true for headlines from large multinational companies like Apple Inc. This article walks through a fascinating example of a single headline introducing Apple Pay into more than a dozen languages. Where did Apple go right in transcreating it? Where did the team “punt” and do a more or less literal translation? Looking at examples from Spanish to Japanese, we see that even large companies with big budgets produce varied quality translations.

Full article:

When Apple Transcreates Headlines, and When it Doesn’t

Interview with the Australian translator of classical Japanese literature Meredith McKinney

https://www.japantimes.co.jp/culture/2020/12/12/books/for-meredith-mckinney-translation/

Indian publishers are exploring literature from under-represented languages

https://timesofindia.indiatimes.com/articleshow/79486001.cms

With the advancement of translation and interpretation technology, how concerned do translators and interpreters actually need to be? Is the robot-controlled future upon us?? Here’s my take on Amazon Echo’s new Alexa Live Translation feature/skill, and how I believe we’re still in the green zone.

https://www.favretranslations.com/post/new-amazon-echo-alexa-live-translation-feature-translators-concerned

“The most conscientious editors of my novels are not those for whom English is their first language, but the foreign translators who bring their relentless eye to the tautological phrase or factual inaccuracy – of which there are far too many. My German translator is particularly infuriating.”

This beautiful article is three years old, but it’s timely now, since Le Carré died a few days ago.

Why we should learn German | Languages | The Guardian

In a latest article published by Alconost, tips and insights about localizing for Canadian audiences are discussed, such as:

• how the Canadian market looks right now and where it’s heading; which industries are growing
• Differences in English between the US and Canada
• Canadian Slang
• Differences in French between France and Canada
• Localization advice

Check the article out here at MulitLingual.com: Localization tips for the Canadian market

At the beginning of the year, Inbox Translation embarked on an extensive research project on freelance translators. It was based on a survey (almost 70 questions, exploring various aspects of the profession – working with translation agencies and direct clients, rates, non-payment, continuing professional development, routes into the profession etc.), which received more than 1,500 responses. Many people got involved, including from professional translation associations such as the Chartered Institute of Linguists, the Institute for Translation and Interpreting, The American Translators Association, the Association of Translation Companies etc.

9 months and 18,000 words later, the report is finally here:

https://inboxtranslation.com/resources/research/freelance-translator-survey-2020/).