[…] Most translators, both starting and seasoned, get spooked when they hear or read about marketing strategies, especially when they come across marketing terms that need a bit more research to understand exactly what they are and how they apply to freelance translation businesses. I was expecting it to be more complex in terms of business lingo and concepts, instead everything is explained in simple terms and it also sounds easy to implement. Wait, the strategies mentioned in the bookare in fact easy to implement, you just have to put in the required time and effort after you finish reading the book 

I liked some chapters a lot, like Chapter 2 about SMART goals, SWOT analysis and financial and marketing planning. The business concepts covered are nicely explained and the questions Tess asks can help translators create their business goals and analysis. At the end of the book, you can find Tess’ Marketing Plan for Translators template, and in page 93 there are mentions about a 1-page business plan and a 1-page promotion plan by 100startup.com.

This book is a great starting point for newbie translators or experienced translators that struggle with social media, marketing, and finding clients. It’s like a personal notebook with all the basics required for starting or running the entrepreneurial side of a freelance translation business. A to-do list that helps you organize your business goals, outlines a set of steps that you can follow to grow your clientele and improve your business. More.

See: Lingua Greca

See also: Market your translation services with the help of a practical marketing plan

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