[…] Mohammed Khammas, an Emirati and the chief executive of Al Ahli Holding Group, says he does not think Arabic culture is being eroded. However, he believes more needs to be done to protect the language.

“We are losing the Arabic language slowly in our daily utilisation,” he says. “There are so many different nationalities and English is a common language.

“We have lost the attachment to the Arabic language and this needs to be tackled. In public schools there is focus on the Arabic language but not so much in private schools.”

Mr Khammas says that Al Ahli Publishing and Distribution is introducing popular international comic books like Marvel’s Ironman, Spider-Man, Hulk and The Avengers in Arabic.

“Through the popular comics translated into Arabic, we want to ensure that young Arabs will be able to connect to the pop-culture phenomena in a language of their own,” he says. More.

See: The National

Related Translation News post:

• Group promotes Arabic language through comic books

Subscribe to the translation news daily digest here. See more translation news.