BuzzFeed isn’t the only global news heavyweight entering Japan. The BBC, the UK’s national news organization, this week launched a Japanese site, which becomes its first dedicated non-English news website and helps extend its fledgling global advertising network.

Accessible via BBC.jp, it features selected content from BBC.com and the organization’s global news service which is translated into Japanese.

Much of the BBC’s operations is funded by the license fee, a mandatory charge that UK citizens pay to own a TV set, but the new Japanese presence is separate from that. The company said that the Japanese website — which is run by a team of editors based in Tokyo — is its “first fully commercially” non-English news site. In other words, it includes ads, and the BBC is hoping to lure potential advertisers with the promise of eyeballs in Japan.

In addition to the website, the BBC also has dedicated YouTube and Twitter accounts for Japan, and it has struck video syndication deals with Hulu, Yahoo Japan, and others. More.

See: TechCrunch

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