Many translators fail to reach their long-term goals because (paradoxically) they aim too high. Typical case scenario: a translator who has been in the business for a few years wants to move into the direct client market. Instead of marketing to small consulting companies, other solo entrepreneurs or small professional associations, the translator targets Fortune 500-size companies and is disappointed in the lack of response. Following are some tips on how aiming low/setting realistic expectations can help you achieve your long-term professional goals.

• Break daunting tasks into smaller chunks.
• Stop waiting to be completely ready.
• Focus on building critical mass.
• Aim at the appropriate level.
• Aim in accordance with your personality.

See: Thoughts on Translation