The theme for this year’s Speak Mandarin Campaign, organised by the Promote Mandarin Council, is: “Mandarin, it gets better with use”.

The annual campaign welcomed a new chairman, Mr Seow Choke Meng, executive vice- president of cultural-industry promotion at Singapore Press Holdings. He replaces advertising veteran Lim Sau Hoong.

The campaign will run theme- song and short-film competitions, and also use innovative online resources to promote the use of the language.

At the event, Mr Lui – who was the former minister for Information, Communications and the Arts – urged parents to make an effort to speak Mandarin with their children at home.

See: Asia One News