ANNAPOLIS, Md. — Maryland officials are planning a variety of ways to reach people who do not speak English well to help them obtain insurance under the federal health care law, a spokeswoman for the Maryland Health Exchange said Monday.
Danielle Davis, the spokeswoman, said advertising on radio, television and social media will be part of an overall plan.
“We’re still in the process of developing what that’s going to look like,” Davis said, adding that it is expected to begin in July.
A call center with access to translators also will be created. The state will have an organization in six regions of Maryland comprised of people with familiarity of the areas for outreach. Plans also call for getting the word out through faith-based groups.
“We’re not just using a one-size-fits-all approach,” Davis said.
There are about 307,932 people in Maryland who speak English less than very well, according to the 2007 census. Of them, about 142,643 speak Spanish. People who speak Chinese comprise the next highest number of people who don’t speak English very well, about 28,039. Korean speakers are the next highest number of people who don’t speak English very well, about 21,005. More.