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Let's talk marketing: what is your USP?

Formats: Webinar presentations
Topics: Business of Translation and Interpreting
Business skills for translators
Marketing tools for translators

Course summary
Start time:Jul 5 13:00 GMT     Add to calendar

Duration: 60 minutes.

Check what time the course is running in your local time here.

Each online session from the bundle can be purchased individually, but if you wish to participate in two sessions from the series you can purchase them at the special early bird price here: 50 USD 38 USD.

Training from the series:

June 21 Let's talk marketing: choose your tools

July 5 Let's talk marketing: what is your USP?




Your purchase includes:

* access to the online session with a Q&A portion,
* unlimited access to video recording and handouts (even if you do not attend the online session),
* a certificate of attendance available for download from your ProZ.com profile.

Important: Those who purchase a seat in advance may be able to pay an "early bird" or cheaper price, while those who confirm participation later or last minute, may likely have to pay a higher fee. In some training sessions a price increase based on the number of registrants may also apply, i.e. the first 15 registered pay one price, the next 10 pay a a slightly higher price etc.

Useful links:
Once uploaded, the video will be available from the video centre
ProZ.com training cancelation policy.
Language:English
Summary:You are special. Shame your target market doesn't know it. Not yet. Let's talk about your USP and learn how to use it to boost your marketing strategy and find more clients.
Description
We are all different and special, the problem is the market out there doesn't know that.
So what is you Unique Selling Proposition?

It is that special thing that makes you the translator that you are, and, in other words, the reason why people choose you over another competitor.
Yes you are an excellent professional and yes your linguistic skills are almost perfect, but the great news is: these things are not your USP.

Your USP goes beyond your acquired skills, it's the core of your marketing strategy and we are here to explore it, find and learn how to use it.

Some feedback from others on this course's trainer:


"Excellent trainer. Resourceful and dynamic. Perfect English."
Veronica Allievi




"Nice, well-informed and certainly a pro in this subject. "
auvill79




Target audience
• Young translators
• Experienced translators willing to brush up their marketing strategies
• Anyone interested in marketing to promote their translation business
Learning objectives
In this course you will learn:
• What is a USP
• How can you find your USP as a translator
• How to use your USP to boost your professional profile

Prerequisites
No specific prerequisite but a passion for marketing and interest in marketing as part of your business
Program
Click to expand
In this course you will learn:
• What is a USP
• How can you find your USP as a translator
• How to use your USP to boost your professional profile
We will explore the different possibilities offered by technology and marketing tools for small business owners and see how these can help you to communicate your USP through the right choices and strategies.
Virtual platform system requirements (click to expand)
Click to expand
For PC-based Users:

• Required: Windows Vista – Windows 10
• Required: Google Chrome v39 or later; Mozilla Firefox v34 or later; Internet Explorer v8 or later (JavaScript™ and Java™ enabled)
• Required software: GoToWebinar desktop app; JavaScript enabled
• NOT required: Microphone - attendees can communicate with the trainer through incorporated chat.

• Internet Connection Required: 1 Mbps or better (broadband recommended)
• Recommended: 2GB or more of RAM (recommended)


For Mac®-based Users:

• Mac OS X 10.8 (Mountain Lion) – 10.11 (El Capitan)
• Required: Microsoft Edge; Apple Safari v6 or later
• Required software: GoToWebinar desktop app; JavaScript enabled
• NOT required: Microphone - attendees can communicate with the trainer through incorporated chat.

• Internet Connection Required: 1 Mbps or better (broadband recommended)
• Recommended: 2GB or more of RAM (recommended)

Join from Android

• Operating system: Android 4.0 (Ice Cream Sandwich) or later
• Internet connection: 3G connection or better (WiFi recommended for VoIP audio)
• Software: Free GoToWebinar App from the Google Play Store



Recommendations

• For the visual section of the training course, we recommend that you have a 64kbps link. This means using an ISDN line or Broadband. Wireless connection is NOT recommended.
• For the audio section of the training course, we recommend that you have a headset or speakers.
• We recommend that you log in 30 minutes in advance of the start time to prepare for the training course.

Courses will be open half an hour before the start time. Please login before the start time to ensure that everything on your system is working correctly.
Registration and payment information (click to expand)
Click to expand
To purchase your seat at this session please click on the "buy" button. Available slots are limited and will be assigned to registered and paid participants as soon as payment is reported. Early payment is advised in order to secure participation. Allow some time for payment processing if you are paying by wire transfer.

After your payment is received, your status will be changed to “registered and paid” and your spot for the session will be secured. An invoice and receipt of payment will be sent to you for your records.

Note: if you have a credit to redeem please feel free to purchase this training with your credit by clicking on a "Purchase for $ (Use purchase credit)" button on your right as it is suggested on this screenshot. More information about training credits please find here.

How do I access the online platform?

72 hours before the webinar takes place, you will receive an invitation to join the session. Please, click the registration link or button provided in the invitation email and complete the registration form.
Trainer
 Sara Colombo    View feedback | View all courses
Bio: Sara is a qualified En-Fr-Sp>Italian translator with 6 years of experience within the marketing, business and CE/medical devices fields backed by relevant working experience in the marketing industry.

She is also the author of the book ‘Balance Your Words. Stepping in the translation Industry’ and a blogger at www.saracolombotranslations.com
A marketer by heart, Sara loves to use social media to connect with peers but also to find new markets and niches. To get in touch with her connect through Twitter (@sc_translations), LinkedIn (Sara Colombo), Facebook (Sara Colombo Translations) or visit her blog!
Comments about this course


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Attendees (2)
Course limit: 20
Dawn Maldonado
Registered and paid
 Erika Castro
Registered and paid