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Let's talk marketing: choose your tools

Formats: Webinar presentations
Topics: Business of Translation and Interpreting
Marketing tools for translators

Course summary
Start time:Jun 21 14:00 GMT     Add to calendar

Duration: 60 minutes.

Check what time the course is running in your local time here.

Each online session from the bundle can be purchased individually, but if you wish to participate in two sessions from the series you can purchase them at the special early bird price here: 50 USD 38 USD.

Training from the series:

June 21 Let's talk marketing: choose your tools

July 5 Let's talk marketing: what is your USP?




Your purchase includes:

* access to the online session with a Q&A portion,
* unlimited access to video recording and handouts (even if you do not attend the online session),
* a certificate of attendance available for download from your ProZ.com profile.

Important: Those who purchase a seat in advance may be able to pay an "early bird" or cheaper price, while those who confirm participation later or last minute, may likely have to pay a higher fee. In some training sessions a price increase based on the number of registrants may also apply, i.e. the first 15 registered pay one price, the next 10 pay a a slightly higher price etc.

Useful links:
Once uploaded, the video will be available from the video centre
ProZ.com training cancelation policy.
Language:English
Summary:Marketing is everywhere but not all available tools are good for translators. Let's have an honest look at these tools and see what really works and what should be avoided immediately.
Description
What we already know is that marketing is now part of our freelancing life.

What we love is the number of available tools.

What we hate - and we really hate this - is how high this number is and how expensive or time-consuming marketing can be.

And we are busy, tired or just not ready to go back to school and learn techie terms and other weird stuff.

That's why in this course I have decided to list, compare and examine some of the most effective available marketing tools: pros and cons, hands-on what is really going to work for you and what is just a waste time. Yes social media and crazy online stuff included.
No secrets this time. No motivational quotes and fancy headlines.

If it is not good for you, I'll tell you clearly. If it is good, we will do the math and check the result.

60 minutes of marketing chat around what works for translators and what should be avoided.

Some feedback from others on this course's trainer:


"Excellent trainer. Resourceful and dynamic. Perfect English."
Veronica Allievi




"Nice, well-informed and certainly a pro in this subject. "
auvill79




Target audience
• Translators willing to improve their marketing strategy
• Anyone into marketing for freelancers
Learning objectives
In this course you will learn
• what are the most effective marketing tools for translators
• what should be avoided
• what are you really paying for that marketing plan
• what I am paying to promote my business
• how to create a marketing plan that works
Prerequisites
• a passion for marketing
• at least one year in the translation industry
Program
Click to expand
As I have said, in this course you will learn
• what are the most effective marketing tools for translators
• what should be avoided
• what are you really paying for that marketing plan
• what I am paying to promote my business
• how to create a marketing plan that works

We will do all this while examining some tools, their costs, usage and real value. We will explore aspects such digital and direct marketing, the exact costs of using social media or paying people to do your marketing and so on.
From design to words, leaflets and webinars, your website and a trade show to attend, the marketing we are using is not always paying off and we will try to understand why and how to save money while improving our strategies.
Virtual platform system requirements (click to expand)
Click to expand
For PC-based Users:

• Required: Windows Vista – Windows 10
• Required: Google Chrome v39 or later; Mozilla Firefox v34 or later; Internet Explorer v8 or later (JavaScript™ and Java™ enabled)
• Required software: GoToWebinar desktop app; JavaScript enabled
• NOT required: Microphone - attendees can communicate with the trainer through incorporated chat.

• Internet Connection Required: 1 Mbps or better (broadband recommended)
• Recommended: 2GB or more of RAM (recommended)


For Mac®-based Users:

• Mac OS X 10.8 (Mountain Lion) – 10.11 (El Capitan)
• Required: Microsoft Edge; Apple Safari v6 or later
• Required software: GoToWebinar desktop app; JavaScript enabled
• NOT required: Microphone - attendees can communicate with the trainer through incorporated chat.

• Internet Connection Required: 1 Mbps or better (broadband recommended)
• Recommended: 2GB or more of RAM (recommended)

Join from Android

• Operating system: Android 4.0 (Ice Cream Sandwich) or later
• Internet connection: 3G connection or better (WiFi recommended for VoIP audio)
• Software: Free GoToWebinar App from the Google Play Store



Recommendations

• For the visual section of the training course, we recommend that you have a 64kbps link. This means using an ISDN line or Broadband. Wireless connection is NOT recommended.
• For the audio section of the training course, we recommend that you have a headset or speakers.
• We recommend that you log in 30 minutes in advance of the start time to prepare for the training course.

Courses will be open half an hour before the start time. Please login before the start time to ensure that everything on your system is working correctly.
Registration and payment information (click to expand)
Click to expand
To purchase your seat at this session please click on the "buy" button. Available slots are limited and will be assigned to registered and paid participants as soon as payment is reported. Early payment is advised in order to secure participation. Allow some time for payment processing if you are paying by wire transfer.

After your payment is received, your status will be changed to “registered and paid” and your spot for the session will be secured. An invoice and receipt of payment will be sent to you for your records.

Note: if you have a credit to redeem please feel free to purchase this training with your credit by clicking on a "Purchase for $ (Use purchase credit)" button on your right as it is suggested on this screenshot. More information about training credits please find here.

How do I access the online platform?

72 hours before the webinar takes place, you will receive an invitation to join the session. Please, click the registration link or button provided in the invitation email and complete the registration form.
Trainer
 Sara Colombo    View feedback | View all courses
Bio: Sara is a qualified En-Fr-Sp>Italian translator with 6 years of experience within the marketing, business and CE/medical devices fields backed by relevant working experience in the marketing industry.

She is also the author of the book ‘Balance Your Words. Stepping in the translation Industry’ and a blogger at www.saracolombotranslations.com
A marketer by heart, Sara loves to use social media to connect with peers but also to find new markets and niches. To get in touch with her connect through Twitter (@sc_translations), LinkedIn (Sara Colombo), Facebook (Sara Colombo Translations) or visit her blog!
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Attendees (2)
Course limit: 20
Dawn Maldonado
Registered and paid
 Erika Castro
Registered and paid