ProZ.com global directory of translation services
 The translation workplace
Ideas

Starting a small translation agency: creating a buyer persona

Formats: Webinar presentations
Topics: Getting established in the translation industry
Grow your translation business
Personal branding
Marketing for translators
Services and specialization
Business of Translation and Interpreting

Course summary
Start time:Jun 14 14:00 GMT     Add to calendar

Duration: 60 minutes.

Check what time the course is running in your local time here.

Each online session from the bundle can be purchased individually, but if you wish to participate in four sessions from the series you can purchase them at the special early bird price here: 140 USD 92 USD.

Training from the series:

May 17 Starting a small translation agency: marketing & business

May 24 Starting a small translation agency: production

May 31 Starting a small translation agency: translators management

June 14 Starting a small translation agency: creating a buyer persona




Your purchase includes:

* access to the online session with a Q&A portion,
* unlimited access to video recording and handouts (even if you do not attend the online session),
* a certificate of attendance available for download from your ProZ.com profile.

Important: Those who purchase a seat in advance may be able to pay an "early bird" or cheaper price, while those who confirm participation later or last minute, may likely have to pay a higher fee. In some training sessions a price increase based on the number of registrants may also apply, i.e. the first 15 registered pay one price, the next 10 pay a a slightly higher price etc.

Useful links:
Once uploaded, the video will be available from the video centre
ProZ.com training cancelation policy.
Language:English
Summary:Learn how to create a buyer persona, spot the strengths and weaknesses of your marketing strategy and refresh it with a more focussed, relevant and useful tasks and ideas.
Description
A buyer persona helps you to visualise and internalise the ideal customer(s) you want to attract with your new translation business.
It works well for freelancers as well as agencies and can highlight the threats and opportunities of your target market as well as the strengths and weaknesses of your marketing strategy.
In one hour, we will learn how to create your buyer persona and target the right market, focus on the right marketing activities and manage your time better.
Target audience
Freelancers
Small agency owners/CEOs and marketing managers
Learning objectives
In this webinar you will learn how to:
• collect the data you need to create a buyer persona
• put everything together to get one (ore more) ideal customer(s)
• use your buyer persona to develop your marketing strategy
• use your buyer persona to spot competitors
• get a better understanding of marketing for small translation agencies and freelancers
Prerequisites
General interest for marketing & branding, previous freelancing and business experience desired but not required.
Program
Click to expand
Contents include:
• what is a buyer persona and what is an ideal customer
• how to create and develop your buyer persona : a step by step guide
• how to use your buyer persona to implement your existing marketing strategy
• how to use your buyer persona to analyse and beat your competitors
• marketing strategy implementation ideas for small agencies and freelancers
Virtual platform system requirements (click to expand)
Click to expand
For PC-based Users:

• Required: Windows 7 – Windows 10
• Required: Google Chrome v39 or later; Mozilla Firefox v34 or later; Internet Explorer v8 or later (JavaScript™ and Java™ enabled)
• Required software: GoToWebinar desktop app; JavaScript enabled
• NOT required: Microphone - attendees can communicate with the trainer through incorporated chat.

• Internet Connection Required: 1 Mbps or better (broadband recommended)
• Recommended: 2GB or more of RAM (recommended)


For Mac®-based Users:

• Mac OS X 10.8 (Mountain Lion) – 10.11 (El Capitan)
• Required: Microsoft Edge; Apple Safari v6 or later
• Required software: GoToWebinar desktop app; JavaScript enabled
• NOT required: Microphone - attendees can communicate with the trainer through incorporated chat.

• Internet Connection Required: 1 Mbps or better (broadband recommended)
• Recommended: 2GB or more of RAM (recommended)

Join from Android

• Operating system: Android 4.0 (Ice Cream Sandwich) or later
• Internet connection: 3G connection or better (WiFi recommended for VoIP audio)
• Software: Free GoToWebinar App from the Google Play Store



Recommendations

• For the visual section of the training course, we recommend that you have a 64kbps link. This means using an ISDN line or Broadband. Wireless connection is NOT recommended.
• For the audio section of the training course, we recommend that you have a headset or speakers.
• We recommend that you log in 30 minutes in advance of the start time to prepare for the training course.

Courses will be open half an hour before the start time. Please login before the start time to ensure that everything on your system is working correctly.
Registration and payment information (click to expand)
Click to expand
To purchase your seat at this session please click on the "buy" button. Available slots are limited and will be assigned to registered and paid participants as soon as payment is reported. Early payment is advised in order to secure participation. Allow some time for payment processing if you are paying by wire transfer.

After your payment is received, your status will be changed to “registered and paid” and your spot for the session will be secured. An invoice and receipt of payment will be sent to you for your records.

Note: if you have a credit to redeem please feel free to purchase this training with your credit by clicking on a "Purchase for $ (Use purchase credit)" button on your right as it is suggested on this screenshot. More information about training credits please find here.

How do I access the online platform?

72 hours before the webinar takes place, you will receive an invitation to join the session. Please, click the registration link or button provided in the invitation email and complete the registration form.
Trainer
 Sara Colombo    View feedback | View all courses
Bio: Sara is a qualified En-Fr-Sp>Italian translator with 6 years of experience within the marketing, business and CE/medical devices fields backed by relevant working experience in the marketing industry.

She is also the author of the book ‘Balance Your Words. Stepping in the translation Industry’ and a blogger at www.saracolombotranslations.com
A marketer by heart, Sara loves to use social media to connect with peers but also to find new markets and niches. To get in touch with her connect through Twitter (@sc_translations), LinkedIn (Sara Colombo), Facebook (Sara Colombo Translations) or visit her blog!
Comments about this course


Course registration
To view pricing and payment options for this course, you must login to your ProZ.com account.

Do you have any questions about ProZ.com training?
Read the training FAQ »

Still need help? Submit a support request »

Would you like to share your thoughts about the ProZ.com training platform? Click here to discuss this feature in the forums »

Send a colleague information about this course
Your name:
Your friend's name:
Your friend's email:

Attendees (10)
Course limit: 20
Luca Tutino
Registered and paid
Paraschiva Bloju
Registered and paid
Jiang Yu
Registered and paid
Johannes Mueller
Registered and paid
Marija Jankovic
Registered
Alessandro Barbazza
Registered and paid
Rafael Sousa
Registered and paid
Simone Clark
Registered and paid
Miloš Stojadinović
Registered and paid
Übersetzung BR
Registered and paid
GEORGIOS-ORESTIS ZOUMPOS
Registered and paid